Business
Videoslots Rebrands as Immense Group
Videoslots has undergone a monumental transformation, rebranding as Immense Group and embracing a multi-brand corporate strategy.
This evolution marks the next chapter for the Malta-based gaming operator, now managing five distinct platforms under one umbrella.
With seasoned leadership and a unified identity, Immense Group is poised to redefine the iGaming industry through innovation and excellence.
Discover how this bold move sets the stage for growth and positions Immense Group as a leading multi-brand operator.
Videoslots Transforms into Immense Group: A New Era for Multi-Brand Gaming
Key Points
- New Identity: Videoslots rebrands as Immense Group, reflecting its ambition to lead as a multi-brand iGaming operator.
- Expanded Portfolio: The group now oversees five platforms: Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET.
- Leadership Focus: Industry veteran Jesper Kärrbrink joins as CEO of the new holding company, Immense Group AB.
Videoslots Becomes Immense Group: A Strategic Rebranding for Growth
After over a decade of success, Videoslots has officially rebranded as Immense Group, marking its transition into a multi-brand gaming operator. This pivotal move positions the company for global growth while maintaining its commitment to delivering premium gaming experiences.
Founded in 2011, the Malta-based operator has built a strong reputation in the competitive iGaming sector. The rebranding reflects the company’s desire to expand its reach and better manage its diverse portfolio of gaming brands.
A Multi-Brand Approach
Under the Immense Group banner, the company will now oversee five platforms:
- Videoslots: The flagship platform known for its extensive game library and innovative features.
- Mr Vegas: A vibrant platform catering to diverse gaming preferences.
- Kungaslottet: Focused on Nordic markets with localized offerings.
- Mega Riches: Tailored for high-stakes players and luxury gaming enthusiasts.
- DBET: A unique addition to the portfolio, targeting emerging market opportunities.
Leadership for the Next Chapter
As part of this transformation, Jesper Kärrbrink has been appointed CEO of Immense Group AB, a newly established holding company based in Stockholm. Kärrbrink brings over 20 years of industry experience, having held leadership roles at Mr Green, Svenska Spel, and several other gaming and tech companies.
Kärrbrink is celebrated for his ability to scale businesses and navigate complex regulatory landscapes. He described this rebranding as a natural progression for Videoslots:
“With four additional brands and a new corporate structure, now is the perfect time to introduce an umbrella brand that embodies the Videoslots culture.”
Meanwhile, Alexander Stevendahl, co-founder of Videoslots, remains as Group CEO, ensuring continuity in the company’s vision and values. Stevendahl emphasized the importance of innovation and growth, stating:
“Adopting the Immense Group name shows our ambition to evolve and pave the way for future success for each brand.”
Core Values and Vision
The name Immense was chosen to reflect the company’s dedication to innovation, exceptional talent, and operational excellence. It also underscores its mission to deliver premium gaming experiences across a unified global identity.
The rebranding aligns with the company’s long-term strategy to strengthen its presence in regulated markets while fostering sustainable growth.
The Road Ahead for Immense Group
With its new structure, Immense Group is well-positioned to capitalize on emerging opportunities in the iGaming industry. The addition of Kärrbrink, alongside Stevendahl’s ongoing leadership, provides a robust foundation for navigating challenges and driving innovation.
The group’s multi-brand strategy offers the flexibility to cater to diverse player preferences while maintaining high standards of compliance and responsibility.
The transition from Videoslots to Immense Group represents a bold and strategic evolution for the company. By uniting its brands under a single, globally recognized identity, Immense Group is setting new benchmarks for multi-brand operators in the gaming industry.
With a strong leadership team and a focus on innovation, Immense Group is poised to redefine success in the iGaming world. This rebranding is not just a change of name—it’s a commitment to shaping the future of gaming through excellence, diversity, and growth.
Stay tuned as Immense Group continues to expand its footprint and deliver unparalleled gaming experiences to players worldwide.