SOFTSWISS Hosts Racing Event with Rubens Barrichello

Ready to rev your engines for an unforgettable adventure in the world of motorsport?

SOFTSWISS recently partnered with Formula 1 legend Rubens Barrichello to host an exclusive event for its iGaming partners.

From Ferrari test drives to iconic museum tours, this high-octane experience showcased speed, precision, and hospitality at its finest.

Discover how SOFTSWISS is revolutionizing iGaming partnerships with exhilarating events that bring business and thrills together.

SOFTSWISS Hosts Exclusive Racing Event with F1 Legend Rubens Barrichello

Key Points

1. Thrilling Ferrari Test Drives: Partners drove Ferrari Challenge F488 and F458 cars, completing ten laps on the legendary Modena Circuit.
2. Exclusive Museum Tours: Attendees explored the Ducati Museum and Ferrari Museum, guided by Rubens Barrichello.
3. Premium Hospitality and Gifts: The event included gourmet dining, personalized racing gear, and signed memorabilia for all participants.

SOFTSWISS Races Ahead with Exclusive Partner Event

SOFTSWISS has redefined iGaming partnership events by hosting an exclusive racing experience in Italy. This high-speed adventure brought together partners and motorsport legend Rubens Barrichello, blending the thrill of racing with exceptional hospitality.

An Event Like No Other

The event kicked off with a visit to the Ducati Museum, where attendees delved into the history of Italian engineering excellence. From iconic motorcycles to the story of Ducati’s racing legacy, this tour set the tone for a day of excitement and innovation.

The adrenaline peaked at the Modena Circuit, where SOFTSWISS partners got behind the wheel of Ferrari Challenge F488 and F458 race cars. Each participant completed ten laps, testing their driving skills on one of the most renowned racing tracks in the world. The roar of Ferrari engines and the rush of speed made this an unforgettable experience.

Later, the group visited the Ferrari Museum for a private tour led by Rubens Barrichello himself. Attendees explored F1 simulators and gained behind-the-scenes insights into the world of Formula 1 racing. This intimate experience provided a unique glimpse into the precision and teamwork required in motorsport—qualities mirrored in the iGaming industry.

Unparalleled Hospitality

The event concluded with a gourmet dinner at the Ferrari Hall of Fame, where partners could network in an atmosphere of luxury and camaraderie. To ensure this event remained unforgettable, SOFTSWISS gifted participants with personalized racing jackets, helmets, and Ferrari F1 model cars signed by Barrichello.

The Future of iGaming Partnerships

Rubens Barrichello, non-executive director for Latin America at SOFTSWISS, emphasized the importance of innovation in fostering strong business relationships:

“This event wasn’t just about racing; it was about celebrating shared values like precision, speed, and excellence. These qualities unite us in motorsport and business alike.”

SOFTSWISS believes experiential events like this highlight the evolving landscape of iGaming. Beyond transactions, partnerships now prioritize connection, engagement, and shared experiences.

For deeper insights into iGaming trends, SOFTSWISS recommends exploring the iGaming Trends 2025 Report, which offers a data-driven look at the industry’s future.

The SOFTSWISS racing event exemplified the company’s commitment to creating unparalleled experiences for its partners. By combining the excitement of motorsport with luxury hospitality, SOFTSWISS delivered a truly memorable occasion. Events like this not only strengthen partnerships but also redefine the way the iGaming industry connects and collaborates.

Ready to race ahead with SOFTSWISS? This is just the beginning of where innovation and partnership can lead.