Playtech Launches Live Casino in Finland with Veikkaus

The Finnish gaming market just hit a major milestone with Playtech’s live casino debut through Veikkaus.

As Finland’s first state-sanctioned live casino, this collaboration promises tailored gaming experiences for Finnish players.

Discover how Playtech’s cutting-edge technology is reshaping the Finnish gambling landscape and enhancing Veikkaus’ offerings.

Learn about this exciting partnership and what it means for the future of live gaming in Finland.

Playtech Teams Up with Veikkaus to Launch Finland’s First Live Casino Experience

Key Points

1. Playtech has launched its live casino in Finland through a groundbreaking partnership with state-owned operator Veikkaus.
2. The collaboration builds on their February 2024 agreement, which spans poker, casino, VLTs, and a casino management system.
3. Playtech tailored its live casino product to meet the unique demands of the Finnish market, delivering a premium gaming experience.

Playtech, a leading provider of gaming solutions, has entered the Finnish market with the launch of its live casino product in partnership with Veikkaus, Finland’s state-owned gambling monopoly. This marks a significant milestone in the companies’ collaboration, which began in February 2024.

A Tailored Offering for Finnish Players

Through this partnership, Playtech has become Veikkaus’ first live casino supplier, integrating its portfolio of live games into Veikkaus’ platform. Leveraging its state-of-the-art studio and innovative gaming technology, Playtech has designed a live casino experience tailored to the preferences of Finnish players.

Fredrik Sylvander, Commercial Director at Playtech, expressed enthusiasm about the deal:

“We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. By leveraging our expertise and market knowledge, we have crafted a tailored live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers.”

Expanding a Robust Partnership

This latest development builds on an already extensive relationship between the two organizations. Since partnering in early 2024, Playtech and Veikkaus have collaborated across various verticals, including:

• Online poker and casino: Offering Finnish players a comprehensive range of Playtech’s gaming content.
• VLT machines: Providing advanced video lottery terminals to enhance the player experience.
• Casino management systems: Streamlining operations with Playtech’s robust back-end solutions.

November has been a pivotal month for Playtech, marked by other major announcements. The company extended its partnership with Continent 8 Technologies, launched a mobile sportsbook and casino deal with Delaware North, and expanded its partnership with Bar One Racing.

Veikkaus Faces Challenges Amid Growth

For Veikkaus, the Playtech collaboration represents an opportunity to modernize and expand its offerings. However, the operator has also faced challenges, including a €2.9m fine for advertising breaches last month. Despite these hurdles, Veikkaus continues to strengthen its position in the market. Recently, the company introduced Greentube to the Finnish gaming landscape, further diversifying its portfolio.

A Strategic Move for Finland’s Gambling Industry

The launch of Playtech’s live casino is a landmark event for Finland’s regulated gambling market. By bringing state-of-the-art gaming solutions to Finnish players, this partnership sets a new standard for live gaming experiences in the country.

The partnership between Playtech and Veikkaus signals a transformative era for Finland’s gambling industry. By combining Playtech’s innovative gaming solutions with Veikkaus’ established platform, the collaboration aims to deliver a premium, tailored gaming experience to Finnish players.

As Finland’s first live casino supplier, Playtech has solidified its position as a leader in the industry, while Veikkaus continues to evolve despite regulatory challenges. This partnership not only enhances gaming options but also sets the stage for future advancements in Finland’s iGaming market.