LeoVegas Expands Into Germany with Sports Betting Launch

LeoVegas Group has launched its much-anticipated sports betting platform in Germany, solidifying its position in the country’s igaming market.
Available across all 16 German states, this launch marks LeoVegas’s continued growth and commitment to offering an all-encompassing gaming experience.
Aimed at combining sports betting with its popular online slots, LeoVegas is set to redefine igaming in Germany.
Learn how LeoVegas’s latest move strengthens its foothold in Germany and aligns with MGM Resorts’ global expansion strategy.

LeoVegas Unveils Sports Betting Platform in Germany, Expanding Its Gaming Footprint

Key Points

1. LeoVegas expands into sports betting in Germany, covering all 16 states with its sportsbook on LeoVegas.de.
2. A nationwide ‘Thrill Seeker’ campaign will promote the sportsbook via TV and affiliates starting December.
3. MGM’s acquisition of LeoVegas drives aggressive expansion, including this launch and other high-profile acquisitions.

LeoVegas Group continues to make waves in the European igaming market with the launch of its online sports betting platform in Germany. Announced on 29 November, this latest offering will complement the operator’s existing online slots vertical in the country. Accessible through LeoVegas.de, the sportsbook will cater to players across all 16 German states, providing a seamless one-stop-shop igaming experience.

A Nationwide Rollout Backed by Marketing Firepower

To ensure the new sportsbook reaches a broad audience, LeoVegas is gearing up for a nationwide marketing campaign launching in December. Dubbed ‘Thrill Seeker’, the campaign will leverage TV, affiliate networks, and digital platforms to promote the brand’s sports betting features.

This ambitious push builds on LeoVegas’s established presence in Germany’s igaming market, where it has been offering online slots under a gaming license issued to LVSports Limited in March 2022.

“Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold,” said LeoVegas Group CEO Gustaf Hagman.

He added, “Germany is one of Europe’s great sports powerhouses. We are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”

MGM-Driven Expansion Powers LeoVegas Growth

The German sportsbook launch is part of a broader strategy fueled by MGM Resorts International, which acquired LeoVegas in November 2022 for $604 million (€571.5 million). Under MGM’s ownership, LeoVegas has aggressively expanded its portfolio through a series of high-profile acquisitions and in-house innovations:

• In September 2023, LeoVegas completed the acquisition of Push Gaming, a prominent game developer.
• Earlier in June, LeoVegas acquired the US sportsbook and online casino platforms of Tipico Group, boosting its presence in North America.
• LeoVegas recently launched LeoVegas Studios, an in-house game development studio focused on creating exclusive slot games for the group.

These moves underscore MGM’s vision to position LeoVegas as a leading global igaming operator, combining innovation with a focus on strategic market expansion.

Strengthening the German Market Presence

Germany remains a key focus for LeoVegas as it continues to refine its offerings for one of Europe’s largest gaming markets. The company’s decision to expand into sports betting aligns with broader trends in the German igaming industry, which has seen growing demand for diverse and integrated gaming experiences.

The addition of sports betting to LeoVegas.de enhances the brand’s appeal, making it a one-stop destination for gaming enthusiasts. By combining slots with sports betting, LeoVegas aims to increase player retention and attract new audiences.

LeoVegas’s launch of sports betting in Germany marks another milestone in its journey toward becoming a global igaming powerhouse. Supported by MGM Resorts’ resources and strategic direction, the brand continues to diversify its offerings and solidify its presence in key markets.

With the upcoming ‘Thrill Seeker’ campaign and its commitment to innovation, LeoVegas is well-positioned to captivate German players while setting new standards for the industry. As the German gaming market evolves, LeoVegas’s blend of technology, marketing, and player-first offerings ensures it remains a dominant force.

The future looks bright for LeoVegas, with its sights firmly set on delivering the ultimate gaming experience across Europe and beyond.