Fanatics Sportsbook Opens 11th Retail Location in Connecticut

Imagine a place where you can immerse yourself in sports, place bets across multiple markets, and enjoy a vibrant atmosphere. Fanatics Sportsbook, in partnership with the Connecticut Lottery Corporation (CLC) and Sportech Inc., is doing just that by opening its 11th retail sportsbook in Norwalk. Located at Sportech’s Winners facility on Burnell Blvd, this expansion marks another step in Fanatics’ mission to make sports betting accessible and exciting for fans across Connecticut.

Fanatics Sportsbook Expands Presence with 11th Retail Location in Connecticut

Key Points:

1. Fanatics Sportsbook opens its 11th retail sportsbook in Connecticut at Sportech’s Winners facility in Norwalk.
2. The new location offers diverse betting options, enhanced customer amenities, and FanCash loyalty rewards.
3. Despite expansion, Connecticut’s sports betting market faces mixed financial results.

The new Winners Norwalk facility offers a comprehensive betting experience tailored to sports enthusiasts. With betting windows, eight self-service kiosks, and high-definition TVs throughout the venue, bettors can stay engaged with their favorite games while placing wagers.

Customers can explore a wide range of markets, including:

• Professional and college sports: Football, basketball, hockey, and baseball
• Global sports: Tennis, soccer, golf, MMA, and boxing

The Fanatics Sportsbook app, available for iOS and Android, complements the retail experience. Users can earn FanCash, a loyalty reward redeemable for bonus bets or merchandise, further enhancing the brand’s appeal. Retail bettors can join the program by signing up for a free Fanatics Player Card at the sportsbook counter.

Growing Fanatics Footprint Across Connecticut

Norwalk’s new location joins an expanding network of retail sportsbooks across Connecticut, including sites at the XL Center in Hartford, Total Mortgage Arena in Bridgeport, and Bobby V’s in Stamford and Windsor Locks. The addition reflects the CLC’s strategy to grow its retail sports betting presence in the state.

Andrew Walter, CLC’s director of sports betting, stated:
“We are committed to expanding sports betting access while providing the highest quality service to our customers. The Norwalk facility is another step toward achieving that goal.”

The Norwalk Common Council’s approval of Sunday betting further cements the site’s role as a community hub for sports fans.

Challenges Amidst Expansion

While Fanatics Sportsbook continues to expand, Connecticut’s sports betting market has experienced mixed financial results. The XL Center in Hartford, another Fanatics site, ended its fiscal year with a $500,000 loss, attributed in part to the transition from Rush Street Interactive, which exited the market in 2023.

Despite these setbacks, Fanatics remains optimistic, leveraging its FanCash loyalty program and growing retail presence to attract and retain bettors.

The launch of Fanatics Sportsbook’s 11th retail location in Norwalk signals the brand’s commitment to enhancing the sports betting experience in Connecticut. With state-of-the-art facilities, diverse betting markets, and customer-centric programs like FanCash, the company is setting a new standard for sports betting.

As Fanatics continues to expand, the focus remains on delivering value to customers while navigating the challenges of a competitive and evolving market. The Winners Norwalk facility is not just a new location—it’s a beacon for sports betting innovation and growth in the state.