Superbet Extends Polish Ski Association Partnership

What happens when a leading online gaming operator partners with a national sport that inspires millions? The result is a collaboration that goes beyond sponsorship, aiming to create an unforgettable experience for fans. Ahead of the 2024 Ski Jumping World Cup, Superbet has extended its partnership with the Polish Ski Association, reinforcing its commitment to one of Poland’s most beloved winter sports. With this extension, Superbet aims to enhance fan engagement and solidify its role as a champion of Polish ski jumping.

Superbet Extends Partnership with Polish Ski Association Ahead of Ski Jumping World Cup

Key Points:

1. Superbet extends its partnership with the Polish Ski Association, reaffirming its support for Polish ski jumping.
2. The collaboration includes fan activations to elevate the experience at events in Wisła and Zakopane.
3. The Ski Jumping World Cup kicks off in Lillehammer, Norway, with Poland hosting major events.

Poland’s passion for ski jumping is unparalleled, making the sport a natural fit for Superbet’s sponsorship strategy. Łukasz Seweryniak, General Manager of Superbet Poland, emphasized this connection:
“Ski jumping is undoubtedly the most popular winter sport in Poland. Extending this partnership was a natural step for us.”

The partnership is poised to take fan engagement to new heights, particularly during events in Wisła and Zakopane, where Polish fans are known for creating a vibrant and electrifying atmosphere.

Fan-Focused Innovations: Setting a Higher Bar

The collaboration isn’t just about financial support; it’s about creating memorable experiences. Adam Małysz, President of the Polish Ski Association and a ski jumping legend, shared his enthusiasm for Superbet’s plans:
“Superbet’s openness to new ideas and its focus on fans were decisive factors in extending our cooperation. Together, we will set a new standard for atmosphere at Polish ski jumping events.”

Superbet’s planned fan activations aim to enhance the live experience, bringing an extra layer of excitement to the competitions. From interactive games to exclusive prizes, fans will enjoy an upgraded level of engagement during the World Cup events.

The 2024 Ski Jumping World Cup: A Global Stage

The Ski Jumping World Cup kicks off on November 22, 2024, in Lillehammer, Norway, before heading to Poland. Events in Wisła and Zakopane will showcase not only the world’s best athletes but also Poland’s renowned hospitality and passionate fan base.

The partnership with Superbet ensures that the Polish events remain a highlight of the World Cup calendar, drawing attention from global audiences.

By extending its partnership with the Polish Ski Association, Superbet has reinforced its position as a key supporter of Polish ski jumping. This collaboration not only enhances the sport but also underscores Superbet’s dedication to creating unforgettable moments for fans.

As the 2024 Ski Jumping World Cup begins, all eyes will be on Poland, where Superbet’s contributions promise to elevate the fan experience and set a new standard for winter sports sponsorship. With this partnership, Superbet continues to demonstrate how a brand can align with a nation’s passion to achieve mutual success.