Former 888 COO Elena Chambers Joins Allwyn to Lead

How do you revolutionize one of the most competitive industries? Allwyn, a global leader in lottery operations, has taken a bold step by appointing Elena Chambers as its Group Chief Transformation and Corporate Development Officer. With a stellar reputation for driving impactful change, Chambers is set to play a pivotal role in optimizing Allwyn’s operations, spearheading growth initiatives, and enhancing the entertainment value of lotteries worldwide.

Former 888 COO Elena Chambers Joins Allwyn as Group Chief Transformation Officer

Key Points:

1. Elena Chambers brings over 20 years of experience in operational leadership and business transformation to Allwyn.
2. She will oversee Allwyn’s large-scale transformation projects and corporate development efforts, driving growth and optimization.
3. Chambers joins as Allwyn expands its global footprint, including its recent takeover of the UK’s National Lottery.

Chambers brings an impressive portfolio of experience to her new role. Prior to joining Allwyn, she served as Director of Strategy and Transformation at Virgin Media O2, one of the UK’s largest mobile and broadband providers. Here, she led transformative projects to enhance commercial performance and streamline channel strategies.

Her role as COO at 888 Holdings (now Evoke) showcased her expertise in managing complex integrations, as she oversaw the post-merger operational alignment of 888 and William Hill. Earlier in her career, Chambers was instrumental at Walgreens Boots Alliance, refining the integration roadmap for the company’s wholesale division.

Allwyn described Chambers as an “accomplished transformation leader”, citing her ability to execute strategic plans and drive organizational growth effectively.

A Vision for Growth and Social Impact

As Group Chief Transformation and Corporate Development Officer, Chambers will lead Allwyn’s large-scale transformation initiatives and identify new growth opportunities. Her responsibilities also include ensuring seamless business transitions and optimizing Allwyn’s operational strategies.

Allwyn Group CEO Robert Chvátal welcomed Chambers, stating:
“Elena is a dynamic and proven business leader with an exceptional track record of delivering business-wide change. Her capabilities in growing and optimizing global businesses will be indispensable as we seek to make lotteries more entertaining and enhance their positive societal impact.”

Chambers echoed this vision, emphasizing Allwyn’s commitment to social responsibility and strategic growth:
“Allwyn is a dynamic company with a mission to transform the impact of lotteries and casual gaming. I am excited to join during this transformative period and help deliver even better lotteries and games.”

Allwyn’s Transformative Journey

Chambers’ appointment comes at a crucial time for Allwyn. Following its acquisition of Camelot UK and Camelot LS, Allwyn successfully assumed control of the UK National Lottery on 1 February 2024. These milestones position Allwyn as a dominant force in the global lottery sector.

The company’s focus on enhancing lottery experiences while boosting social contributions aligns with its broader vision. Chambers’ leadership is expected to further streamline operations and unlock new growth avenues, ensuring Allwyn remains at the forefront of the industry.

With the appointment of Elena Chambers, Allwyn is poised to enter a new era of innovation, efficiency, and growth. Her track record of driving strategic transformation and her commitment to social impact make her the ideal leader for this pivotal role.

As Allwyn continues to expand its global footprint, Chambers’ expertise will ensure the company not only meets its ambitious goals but also sets a benchmark for excellence in the lottery and gaming industry. Her arrival signals Allwyn’s unwavering commitment to delivering world-class lottery experiences that resonate with players and positively impact communities worldwide.