GiG Extends Partnership with Betsson to Boost Zecure Growth

What does it take to dominate regulated gaming markets? Gaming Innovation Group (GiG) and Betsson Group are setting the standard. By renewing their partnership, both companies aim to enhance the Zecure brand and drive its growth across nine regulated markets, including Serbia, Germany, and Peru. This extension underscores the power of collaboration, innovation, and a shared commitment to delivering world-class gaming experiences.

GiG Extends Partnership with Betsson Group to Propel Zecure Brand Growth Across Regulated Markets

Key Points:

1. GiG renews partnership with Betsson to support the Zecure brand in nine regulated markets.
2. The agreement leverages GiG’s AI-driven tools, including LogicX and DataX, for operational scalability.
3. Managed services from GiG will enhance Betsson’s adaptability in new and existing regulated markets.

Established in 2022, the collaboration between GiG and Betsson has already yielded significant success. Betsson has expanded its presence into nine regulated markets, leveraging GiG’s advanced technology and services to navigate complex regulatory landscapes.

With the renewed agreement, GiG will deploy its AI-driven tools, including LogicX and DataX, which are designed to:

• Enhance operational efficiency.
• Enable seamless scalability.
• Improve market adaptability.

These innovations provide a robust technology stack that not only secures compliance but also enhances Betsson’s ability to deliver exceptional user experiences.

Driving Innovation with AI and Managed Services

GiG’s focus on AI-powered solutions marks a transformative step for Betsson’s Zecure brand. Tools like LogicX and DataX optimize data analytics and operational workflows, ensuring the brand remains agile in a competitive market.

In addition, GiG’s managed services play a crucial role, providing Betsson with the expertise needed to scale efficiently across multiple jurisdictions. This includes navigating local compliance requirements, optimizing payment solutions, and implementing tailored customer engagement strategies.

Leaders Speak: A Partnership Built on Trust

The extension reflects mutual confidence in achieving greater milestones. Richard Carter, CEO of GiG, emphasized the partnership’s strategic value:
“We are committed to delivering security, confidence, and flexibility, enabling Betsson’s Zecure brand to thrive in regulated markets.”

Paul Murphy, Betsson Group Commercial Director, added:
“This renewed agreement highlights the strength of our collaboration. It empowers Zecure to offer unmatched gaming experiences in diverse markets.”

Expanding the Reach of Zecure

This partnership renewal comes on the heels of GiG’s recent collaboration with Paysafe, integrating advanced payment solutions into its CoreX platform. The move highlights GiG’s commitment to delivering region-specific innovations, further solidifying its position as a leading technology provider in the gaming industry.

For Betsson, the focus remains on scaling the Zecure brand while maintaining its reputation as a premier operator in regulated markets.

The extended partnership between GiG and Betsson Group sets a new benchmark for success in the highly competitive world of regulated gaming. By leveraging AI-driven tools, managed services, and a shared vision for innovation, both companies are poised to drive the Zecure brand to even greater heights.

This collaboration is not just about technology—it’s about creating a seamless, secure, and engaging gaming experience for customers worldwide. As GiG and Betsson continue to expand their footprint, they are proving that partnerships built on trust and innovation are the key to thriving in the ever-evolving gaming industry.