Delaware North and Playtech Partner to Enhance Betly Platform

Are you ready to experience a cutting-edge revolution in mobile gaming? Delaware North, a leader in hospitality and gaming, has partnered with Playtech, a global technology powerhouse, to transform its Betly platform. This collaboration promises to elevate the sportsbook and casino experience, offering players enhanced features, robust promotions, and a seamless interface. With plans to roll out across Ohio, Arkansas, Tennessee, and West Virginia, this move positions Betly as a major contender in the competitive U.S. gambling market.

Delaware North Partners with Playtech to Revolutionize Betly Sportsbook and Casino Platform

Key Points:

1. Delaware North partners with Playtech to power its Betly platform across four U.S. states.
2. The migration will enhance Betly’s sportsbook and casino offerings with cutting-edge features and promotions.
3. Playtech expands its presence in the U.S., building on recent successes and partnerships in key markets.

Delaware North’s decision to migrate Betly to Playtech’s platform marks a significant shift in its gaming strategy. Currently operating as a sportsbook platform in Ohio, Arkansas, and Tennessee, and as a mobile sportsbook and casino in West Virginia, Betly is set to gain cutting-edge capabilities under Playtech.

This move comes as Delaware North strengthens its operations, having recently signed a data intelligence agreement with QCI and appointed Jason Gregorec as its new president earlier this year.

According to Lee Terfloth, Chief Interactive Gaming Officer at Delaware North:
“We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader.”

Playtech’s Expanding Footprint in the U.S.

For Playtech, this partnership aligns with its ongoing expansion into the U.S. gambling market. Having recently extended its partnership with bet365 in Pennsylvania and posted a strong 11% revenue growth year-on-year in H1 2024, Playtech is doubling down on its North American ambitions.

This collaboration with Delaware North adds to Playtech’s impressive portfolio, which includes a 20-year partnership with Continent 8 Technologies and the recent sale of its Italian sports betting company Snaitech to Flutter for €2.3 billion.

Playtech’s ability to deliver innovative solutions, such as personalized promotions, bonus bets, and tournament features, positions Betly as a platform ready to meet the demands of U.S. players.

Enhanced Features for Betly Players

The migration to Playtech will provide Betly users with:

• Robust Promotional Tools: Including personalized bonuses, boosts, drawings, and tournaments.
• Seamless Integration: Enhanced sportsbook and casino interfaces for a superior user experience.
• Innovative Technology: Leveraging Playtech’s industry-leading platform to offer cutting-edge gaming options.

Impact on the U.S. Gambling Market

This partnership is not just about technology—it’s a strategic play to capture a larger share of the growing U.S. online gambling market. With Betly’s expanded capabilities, Delaware North is poised to attract more players, boost engagement, and increase revenue across its operations.

The collaboration between Delaware North and Playtech is a game-changer for the Betly platform. By migrating to Playtech’s advanced platform, Betly will offer players a premium gaming experience, complete with personalized promotions and cutting-edge features.

For Playtech, this partnership underscores its commitment to expanding its presence in the U.S. market, building on recent successes and setting the stage for continued growth.

As the migration unfolds, Betly is set to redefine mobile gaming in Ohio, Arkansas, Tennessee, and West Virginia, cementing its position as a leader in the U.S. gambling landscape.