Kambi and VIP Play Forge Deal to Elevate ZenSports’ Sportsbook

In a significant step for the US sports betting market, Kambi Group has partnered with VIP Play to deliver a powerful, multi-year sportsbook solution for ZenSports. Through Kambi’s Turnkey Sportsbook, ZenSports aims to elevate its mobile betting offerings, starting in Tennessee with ambitious plans to enter additional states. As the sports betting landscape becomes more competitive, this partnership underscores Kambi’s commitment to empowering operators with technology that prioritizes speed, stability, and user engagement. Dive into how this collaboration will redefine the betting experience for US players and advance ZenSports’ nationwide growth.

Kambi and VIP Play Partner to Enhance ZenSports’ Online Sportsbook Across Multiple US Markets

Kambi Group, a leading sportsbook technology provider, has entered into a multi-year partnership with VIP Play (VIPZ), owner of ZenSports, to power the operator’s sportsbook expansion in the United States. This collaboration enables ZenSports to leverage Kambi’s industry-leading Turnkey Sportsbook solution, providing an enhanced betting experience tailored for US sports fans, beginning with Tennessee and set to expand across various states.

Under this agreement, ZenSports will implement Kambi’s market-leading sportsbook technology to upgrade its mobile platform, promising a faster, more stable, and user-friendly experience for customers. ZenSports’ ambitions align with VIP Play’s strategic goals to secure a dominant presence in the US sports betting market, with a focus on delivering innovation and customer satisfaction.

Key Benefits of the Kambi-VIP Play Partnership

1. Enhanced Mobile Sportsbook Offering
   The integration of Kambi’s Turnkey Sportsbook solution will significantly improve ZenSports’ current mobile sportsbook, particularly in Tennessee where the operator is already licensed and operational. This upgrade introduces features known for their speed, stability, and flexibility, attributes crucial in today’s competitive sports betting market. Kambi’s platform provides an interactive front end, allowing ZenSports to offer a premium betting experience that enhances customer satisfaction and engagement.
2. Strategic Growth and Market Expansion
   With Kambi’s robust technology foundation, ZenSports is well-positioned to expand beyond Tennessee into additional US markets. Bruce Cassidy, CEO of VIP Play, highlighted the partnership as a pivotal step toward establishing a premier sportsbook presence in the US. Cassidy remarked, “Kambi’s market-leading technology and our ability to build proprietary features on the Kambi platform will enable us to create a unique, high-quality betting experience.” By collaborating with Kambi, ZenSports gains the operational infrastructure to support rapid growth while ensuring scalability and compliance across multiple jurisdictions.
3. Customer-Centric Innovation and Acquisition Tools
   Kambi’s platform is designed with a customer-first approach, incorporating advanced customer acquisition tools that help operators grow their user base efficiently. This focus on user engagement is central to ZenSports’ strategy to offer a first-class sportsbook experience that not only attracts new customers but also retains existing ones. Werner Becher, CEO of Kambi Group, stated, “We are excited to welcome VIP Play to the Kambi network as they adopt our trusted Turnkey Sportsbook solution. This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centered experiences.”

A New Era for ZenSports in the US Sports Betting Market

This partnership comes at a critical time for ZenSports, as the US sports betting market continues to experience rapid expansion. Since acquiring ZenSports in 2022, VIP Play (formerly KeyStar Corp) has made significant strides in its mission to create a robust and reputable betting platform. With Kambi’s technology, ZenSports is equipped to deliver a seamless user experience while gaining the flexibility to adapt and scale across diverse regulatory environments. The deal also allows ZenSports to integrate proprietary features on top of Kambi’s infrastructure, creating a customized offering that stands out from the competition.

ZenSports’ entry into Tennessee marks just the beginning of its national expansion. With additional states on the horizon, the company is positioning itself to capture a larger share of the US sports betting market by combining Kambi’s cutting-edge technology with VIP Play’s vision for growth and innovation. This multi-year partnership signals a commitment to long-term success and customer satisfaction in one of the world’s most dynamic gaming landscapes.

The partnership between Kambi Group and VIP Play to enhance ZenSports’ sportsbook platform represents a significant development for the US sports betting industry. With Kambi’s Turnkey Sportsbook solution, ZenSports gains the technology and tools needed to expand strategically while offering an engaging, reliable, and customer-focused experience. As ZenSports sets its sights on additional markets, this collaboration stands as a testament to both companies’ commitment to growth, innovation, and excellence in sports betting. Together, Kambi and VIP Play are poised to redefine the sports betting experience for US players, making ZenSports a top contender in the rapidly evolving market.