Business
Glitnor Group Acquires OneCasino to Strengthen Presence in EU
Glitnor Group has announced a significant acquisition, securing OneCasino to expand its footprint in European iGaming markets. With a presence in over eight regulated jurisdictions, including pending approval in Germany, this acquisition aligns with Glitnor’s vision of becoming a leading player across regulated European markets. The integration of OneCasino’s proprietary technology and platform promises to drive operational efficiencies and enhance Glitnor’s tailored offerings for local players.
Glitnor Group Expands in Europe with OneCasino Acquisition
In a strategic move to accelerate its European market expansion, Glitnor Group has signed a Share Purchase Agreement (SPA) to acquire OneCasino, an established iGaming operator with licences in several regulated markets, including the Netherlands, Spain, and Denmark. With the addition of OneCasino, Glitnor’s presence is set to span eight European jurisdictions, with entry into Germany pending regulatory approval.
Key Points:
- Glitnor Group acquires OneCasino, expanding its operations across eight European jurisdictions.
- The acquisition supports technological synergies and tailored content, enhancing Glitnor’s offerings.
- Combined revenue for 2024 is projected to exceed €150 million.
This acquisition positions Glitnor to leverage OneCasino’s proprietary technology stack, which prioritizes player engagement with localized content and customisable features. OneCasino’s in-house game studio, integrated within its platform, further bolsters Glitnor’s ability to tailor games and content to specific player preferences across various markets.
Glitnor CEO Richard Brown expressed his enthusiasm for the acquisition: “We are tremendously excited to welcome OneCasino and its team into the Glitnor Group. The transaction accelerates our long-term vision to become a leader across high-value, regulated markets in the iGaming industry.”
This acquisition aligns with Glitnor’s strategy of growth through strategic partnerships and technology-driven solutions. In August 2024, Glitnor collaborated with ThrillTech to introduce jackpot technology across brands like HappyCasino and LuckyCasino, underscoring Glitnor’s focus on delivering innovative and engaging player experiences.
Strategic Synergies and Projected Growth
OneCasino’s reputation for proprietary solutions and localized offerings complements Glitnor’s existing portfolio, creating opportunities for technological and operational synergies. By integrating OneCasino’s platform, Glitnor aims to improve scalability and support customised player experiences across diverse markets. This strategic alignment is expected to support significant revenue growth, with proforma combined revenue projected to surpass €150 million ($162 million) in 2024.
Mark Schram, CEO of OneCasino, echoed the optimism for the partnership, stating, “We’re incredibly proud of what the OneCasino team has accomplished over the years. Joining forces with the Glitnor Group marks an exciting new chapter for us as we continue to grow and expand into new markets.” Schram emphasized that the collaboration will help OneCasino strengthen its offerings and reach new player bases in Europe’s regulated iGaming sector.
Strengthening Presence in High-Value Regulated Markets
With iGaming regulation on the rise across Europe, Glitnor’s acquisition strategy focuses on building a substantial presence in regulated jurisdictions, which are becoming increasingly profitable as more European countries establish iGaming frameworks. Glitnor’s operations in these markets reflect its commitment to compliance, player protection, and responsible gaming practices, essential components for success in regulated regions.
Adding OneCasino’s capabilities allows Glitnor to capture a larger share of the iGaming market by offering locally relevant content and features that appeal to players in specific regions. This approach also positions Glitnor to compete effectively with other major European iGaming operators, enhancing its reputation as a top-tier provider within regulated markets.
The acquisition of OneCasino by Glitnor Group represents a pivotal step in Glitnor’s quest to become a leading force in Europe’s regulated iGaming landscape. By combining OneCasino’s technology and market expertise with Glitnor’s growth-driven strategy, the group is poised for substantial expansion across diverse markets. With projected revenue exceeding €150 million in 2024, this acquisition positions Glitnor to deliver enhanced, locally-tailored gaming experiences that meet the unique demands of European players. As Glitnor moves forward with this strategic addition, it is well-equipped to continue scaling in regulated markets, solidifying its role as a dynamic player in the evolving iGaming industry.