Beter and Playtech Join Forces to Boost 24/7 Esports Betting

As the esports betting market continues to grow, Beter and Playtech have partnered to meet the demand for 24/7 betting options. This partnership introduces Beter’s ESportsBattle tournaments to Playtech’s platform, offering over 35,000 monthly events with multiple betting markets per event. This integration not only broadens Playtech’s esports content but also enhances operators’ ability to provide non-stop betting coverage across various esports titles.

Beter and Playtech Join Forces to Boost 24/7 Esports Betting Coverage with ESportsBattle Integration

In a strategic move to expand esports betting, Beter has partnered with Playtech to integrate its ESportsBattle tournaments into Playtech’s renowned iGaming platform. This collaboration allows Playtech’s operators to offer Beter’s comprehensive esports content, meeting the rising demand for continuous, round-the-clock esports betting options. The partnership will give Playtech’s operator partners access to a dynamic lineup of over 35,000 monthly events, significantly expanding the esports market reach and offering players a diverse range of choices.

Key Points:

• Playtech integrates Beter’s ESportsBattle tournaments for 24/7 esports coverage.
• Partnership provides operators with 35,000+ monthly events and multi-market options.
• Collaboration underscores the increasing popularity and revenue potential in esports betting.

Gal Ehrlich, Beter’s CEO, emphasized the importance of the partnership, describing it as a milestone for the company: “This is one of our most significant partnerships to date. Playtech is a true industry giant, and we are thrilled to integrate our esports content into its platform. This will allow our operator partners to unlock the full potential of esports betting.”

Beter’s Chief Revenue Officer, Chuck Robinson, echoed the sentiment, noting that the collaboration reflects how crucial it is for operators to provide an engaging esports betting experience: “Our partnership with Playtech demonstrates the importance of offering a compelling esports betting experience. This fast-growing vertical holds substantial revenue potential, and our content allows operators to fully capitalize on that.”

Beter’s ESportsBattle tournaments cover a variety of popular esports titles, offering up to 50 betting markets per event. This provides players with options for tailored bets, from match winners to specific game events, making the betting experience more engaging and interactive. With 24/7 coverage throughout the year, Playtech’s operators can provide uninterrupted access to esports action, an offering that is likely to appeal to avid esports fans worldwide.

Additionally, Beter has focused on enhancing the user experience with recent partnerships that bring advanced features to its platform. Earlier in 2024, Beter collaborated with Grid, a live data provider, to introduce data visualization tools such as The Map Winner Prediction Tracker and real-time stats widgets. These tools aim to keep users engaged by providing real-time, detailed insights, creating a more immersive experience during esports events.

In a bid to expand globally, Beter has also secured partnerships in key regions. The company entered the Spanish and Latin American markets in August 2024 through a partnership with Codere, and in July, it joined forces with SportyBet to extend its reach into the African esports betting market. These alliances align with Beter’s commitment to broadening the esports ecosystem by ensuring consistent and localized offerings across different regions.

Through this partnership, Beter and Playtech are setting a new standard for esports betting by offering diverse, non-stop content and engaging betting experiences. By integrating ESportsBattle tournaments and robust market options, they’re positioned to meet the increasing demand for 24/7 esports content. As esports betting gains popularity, this collaboration offers Playtech’s operator partners a significant advantage, catering to the evolving preferences of esports enthusiasts around the globe.