SIS Partners with 888Africa to Deliver Live Numbers

SIS has strengthened its presence in the fast-growing African gambling market through a new partnership with 888Africa. This collaboration will bring SIS’s live numbers draws to players in Kenya, Mozambique, Tanzania, and Zambia, enhancing 888bet’s platform with a wide array of live draw content designed for maximum player engagement.

SIS Teams Up with 888Africa to Bring Live Numbers Draws to Kenya, Mozambique, Tanzania & Zambia

Sports Information Services (SIS) has partnered with 888Africa, a move that brings its comprehensive live numbers draws portfolio to 888bet’s platform across several African nations. The deal, which includes the integration of popular titles like 49’s live draw, 39’s, and Fast 15’s, expands SIS’s reach within the continent’s rapidly growing gambling industry.

Key Points:

1. Live Numbers Draw Content: The new collaboration centers on providing SIS’s live numbers draw offerings, which will now be available on 888Africa’s platform.
2. Multiple African Markets: Through 888bet, SIS’s live draw content will be distributed in Kenya, Mozambique, Tanzania, and Zambia, engaging players in these burgeoning markets.
3. Region-Specific iFrame Integration: This partnership is powered by Bitville Gaming, which has developed a region-specific iFrame to ensure seamless integration and performance across various markets.

Expanding Across Africa

With Africa’s online gaming industry growing at a rapid pace, this partnership allows SIS to further solidify its presence across the continent. The deal provides 888Africa with access to SIS’s full portfolio of live numbers draws, a product suite that is gaining significant traction among African players. The integration of SIS’s 200,000 live draw titles will not only increase engagement but also provide a wider variety of gaming options to 888bet’s players.

Joe Andrews, Head of Sales Africa at SIS, commented:
“The appetite for live numbers draws in Africa has grown rapidly, and partnering with 888Africa will significantly increase our product visibility. We are thrilled that our collaboration with Bitville Gaming is already delivering the widest range of content to operators across the continent.”

The addition of SIS’s live draws to 888Africa comes at a time when both companies are focusing on expanding their footprint in Africa’s fast-developing gambling markets.

A Growing Market

Africa’s gambling market has seen a sharp rise in recent years, driven by increased mobile connectivity and growing access to online gaming platforms. Countries like Kenya, Mozambique, Tanzania, and Zambia have become key markets for operators looking to capitalize on the continent’s booming online gaming sector.

Through this partnership, 888Africa gains the ability to offer its players in these regions a dynamic gaming experience, with popular live draw titles that are known to drive high player engagement.

Ian Marmion, COO at 888Africa, remarked:
“Our ability to widen our offering to our partners is always important, and the live numbers draws from SIS will provide a huge boost in maximising engagement. The content is a proven performer across Africa, and I am sure our audiences will welcome this enhancement.”

Good to Know:

This collaboration is just one of many initiatives that SIS has undertaken in Africa. Earlier this year, the company partnered with Instasolutions to enhance gaming distribution on the continent. Additionally, 888Africa has been expanding its operations, acquiring BetLion in August 2023, and forming a sports betting deal with SL Benfica in Angola and Mozambique.

Expanding Global Footprints

SIS is currently in a phase of global expansion, recently launching with Superbet across Europe and South America. The company continues to pursue opportunities in key emerging markets, with a specific focus on Africa. With the success of live numbers draws in the region, SIS and 888Africa are well-positioned to benefit from the growing demand for live betting products.

The partnership between SIS and 888Africa marks a significant milestone in both companies’ efforts to grow their presence in the African online gaming market. By integrating SIS’s live numbers draws into 888bet’s platform, this collaboration will offer African players an exciting new way to engage with live draw gaming, while further expanding both brands’ footprints in the region. As SIS continues its global expansion, this partnership is expected to play a pivotal role in driving player engagement and market growth in Africa.