Octoplay Expands in the UK with William Hill Partnership

Octoplay has taken a significant step in its UK expansion by partnering with William Hill, offering a range of popular slot titles and a custom jackpot feature developed specifically for the operator’s platform. This collaboration further strengthens Octoplay’s presence in one of the world’s most competitive regulated gaming markets.

Octoplay Partners with William Hill, Launching Custom Jackpot Feature and Slot Games

Octoplay has partnered with William Hill, one of the UK’s largest online gaming operators, as part of its strategic expansion into the UK market. This partnership will see Octoplay’s collection of slot games integrated into William Hill’s platform, offering players access to exciting new content with a unique customised jackpot feature.

Key Points:

1. Slot Games Integration: Octoplay brings its popular slot titles, including Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels, to William Hill’s players.
2. Custom Jackpot Feature: A new jackpot system, developed specifically for William Hill, will provide players with enhanced rewards and a tailored gaming experience.
3. Part of a Broader Expansion: Octoplay’s collaboration with William Hill is a continuation of its UK and European expansion strategy, following similar agreements in Mexico and with other European operators.

Customised Solutions for Regulated Markets

One of the highlights of this collaboration is the customised jackpot feature created specifically for William Hill. This reflects Octoplay’s strategy of offering tailored gaming solutions that cater to the specific needs of operators in regulated markets. The bespoke jackpot system is designed to enhance player engagement and elevate the overall gaming experience on William Hill’s platform.

William Hill players will now have access to some of Octoplay’s most sought-after slot games, including Cash Link Express: Hold & Win, a popular title known for its engaging bonus features and Lightning Blitz Supercharged, which offers players a thrilling high-volatility experience. Additionally, 777 Hot Reels brings a classic slot gaming feel with modern twists, appealing to a broad range of slot enthusiasts.

Expanding Global Presence

This partnership is part of Octoplay’s ongoing expansion into regulated markets across the UK and Europe. With licences in key jurisdictions including Sweden, Malta, and Romania, Octoplay continues to broaden its reach with operators like William Hill.

Octoplay‘s recent collaborations have bolstered its presence not only in Europe but also in Latin America. In July 2024, the company partnered with NetBet Casino in Mexico, introducing titles like Lollicat and Shaolin Panda Chaos Reels to Mexican players. This was followed by an agreement with ComeOn Group, further extending its influence across regulated European casino brands.

Eloise Walker, Chief Commercial Officer at Octoplay, stated: “Partnering with a leading operator like William Hill is a significant milestone for Octoplay. Our ability to create custom features, such as the tailored jackpot system, demonstrates our commitment to providing innovative and engaging solutions for regulated markets.”

The Importance of Tailored Solutions

As the UK gaming market continues to grow, it has become increasingly important for developers like Octoplay to provide custom solutions that cater to the specific needs of both operators and players. By introducing a tailored jackpot system, Octoplay ensures that William Hill players receive an experience that is both unique and rewarding, giving them access to content that feels specifically designed for their enjoyment.

Good to Know: Octoplay’s presence in regulated jurisdictions continues to grow, with licences in UK, Sweden, Malta, and Romania, ensuring full compliance with regional regulations while delivering engaging and innovative content.

Octoplay’s partnership with William Hill not only marks an important step in its UK expansion, but it also highlights the company’s commitment to providing tailored gaming solutions in regulated markets. With its unique jackpot feature and selection of popular slot games, Octoplay is poised to strengthen its foothold in the UK market and continue its growth trajectory across Europe and beyond.