Booming Games Expands into Kenya through Maybets

Booming Games has made a significant move into the East African gaming market by partnering with Maybets, a growing platform in Kenya. This strategic collaboration opens the door for Booming Games to deliver its popular casino games to one of the region’s fastest-growing online gaming markets.

Booming Games Partners with Maybets to Expand Casino Games Offering in East Africa

Booming Games has expanded its global reach by partnering with Maybets, an online betting and gaming platform operating in East Africa, with a particular focus on Kenya. Through this strategic partnership, Booming Games will provide its wide portfolio of casino games to Maybets’ users, bringing a fresh wave of content to the rapidly expanding Kenyan gaming market.

Key Points:

1. Partnership with Maybets: Booming Games will supply its diverse collection of casino slot games to Maybets, allowing Kenyan players to experience the studio’s feature-rich titles.
2. Focus on Kenyan Market: The partnership centers on Kenya, a country recognized as one of the fastest-growing online gaming markets in East Africa, thanks to its increasing internet penetration and mobile technology usage.
3. Booming Games’ Global Expansion: This collaboration is part of Booming Games’ broader strategy of expanding its presence in Africa and internationally, following previous partnerships in South Africa, Lebanon, and Denmark.

Expanding in East Africa

The Kenyan online gaming market has experienced significant growth in recent years, driven by increased access to mobile technology and the rise in internet penetration. Maybets, as a key player in East Africa’s gaming sector, is positioned to bring Booming Games’ unique slot titles to a growing audience of online gamers.

Booming Games’ portfolio includes a variety of slot games featuring innovative mechanics like free spins, multipliers, and interactive gameplay features. These engaging titles will now be accessible to Maybets’ users, adding to the platform’s diverse gaming content.

Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “We are thrilled to expand into Kenya with Maybets and bring our casino games to a region where online gaming is rapidly evolving. This partnership aligns with our mission to grow in new and emerging markets, especially where we see strong potential for mobile and online gaming.”

Building on African Growth

This partnership with Maybets marks Booming Games’ continued commitment to expanding its footprint across the African continent. In July 2024, Booming Games entered the South African market through a partnership with Intelligent Gaming South Africa, allowing the company to deliver its slot games through a localised and certified platform.

Booming Games continues to adapt its content to fit the specific regulatory requirements and player preferences within various regions, furthering its goal of building a global gaming presence.

A Broader Global Strategy

In addition to its African expansions, Booming Games has successfully formed several international partnerships. In June 2024, the company launched its ‘Ronaldinho Spins’ game on the Betano platform, operated by Kaizen Gaming, targeting sports enthusiasts and online casino players alike. This was followed by partnerships with BetArabia in Lebanon and Danske Spil in Denmark, extending Booming Games’ reach into new European and Middle Eastern markets.

Good to Know: Kenya is one of the fastest-growing online gaming markets in East Africa, driven by an increase in mobile technology and internet accessibility. This trend has made it an attractive target for international gaming operators and developers like Booming Games, who are looking to tap into the emerging market opportunities.

The partnership between Booming Games and Maybets marks a pivotal step in expanding Booming Games’ global reach, particularly in the growing East African gaming market. As Booming Games continues to strengthen its presence across Africa and other international markets, its portfolio of engaging and innovative games is poised to captivate Kenyan players, while further solidifying its position as a leading content provider in the global iGaming industry.