Kambi Group Partners with Hard Rock Digital to Launch Odds Feed

In a landmark partnership, Kambi Group has teamed up with Hard Rock Digital to launch its cutting-edge Odds Feed+ solution across eight regulated US states. This collaboration aims to provide millions of bettors with enhanced betting options and flexibility, positioning both companies at the forefront of the US sports betting market. Find out how this new partnership will reshape the betting experience for Hard Rock players.

Kambi Partners with Hard Rock Digital to Provide Odds Feed+ in Eight Regulated US States

Kambi Group, a leading global sportsbook provider, has announced a significant new partnership with Hard Rock Digital to integrate its Odds Feed+ solution into the Hard Rock Bet brand. This deal will span eight key US states, enabling Hard Rock to offer an expanded range of pre-match and live betting odds powered by Kambi’s industry-leading technology.

The partnership will see Odds Feed+ launch across Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia. These states represent some of the most competitive and lucrative markets in the US sports betting landscape. Additionally, Hard Rock Digital will be leveraging Kambi’s AI-powered trading division, Tzeract, to further enhance its betting offerings.

Key Points:

1. Kambi’s Odds Feed+ Integration: Kambi’s Odds Feed+ will provide Hard Rock Bet with enhanced pre-match and live betting odds across eight US states.
2. Hard Rock Bet Launch: The Odds Feed+ solution will officially launch in Q4 2024, offering millions of US bettors more flexibility and diverse betting options.
3. Strategic Partnership: This marks Kambi’s first major partnership with its Odds Feed+ solution, demonstrating its intent to solidify its presence in the highly competitive US market.

Werner Becher, CEO of Kambi Group, commented on the partnership, saying, “This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy we set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook.”

For Kambi, this partnership is a crucial step in expanding its foothold across the US. The company has been actively growing its presence through collaborations such as its extended sportsbook deal with Rush Street Interactive in the US and a recent partnership with KTO Group to enhance its offerings in the Brazilian market.

Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, echoed Becher’s enthusiasm. He stated, “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”

A Key Milestone in Hard Rock’s Expansion

This new agreement is part of Hard Rock Digital’s broader strategy to diversify its user experience and strengthen its position in the US market. The company’s collaboration with Kambi will allow Hard Rock Bet to deliver customized sports betting experiences for its customers while maintaining its signature brand control. With millions of bettors set to benefit from this partnership, Hard Rock is poised to expand its influence even further across the regulated sports betting landscape.

In addition to its US efforts, Hard Rock is making waves internationally. Recently, the company broke ground on a €300 million ($329 million) development project in Malta, signaling its ambition to grow both its digital and land-based gaming operations globally.

The partnership between Kambi Group and Hard Rock Digital is a significant development in the US sports betting industry, bringing Kambi’s Odds Feed+ solution to millions of players across eight states. As the two companies work together to provide more flexible and engaging betting options, this collaboration is set to enhance both Hard Rock’s platform and Kambi’s market presence. With further growth on the horizon, this deal marks a crucial milestone in the evolution of the US sports betting landscape.