EMEA
Spinomenal Partners with Rank Group to Expand UK Market
Spinomenal is taking a bold step in its UK iGaming expansion by partnering with Rank Group, one of the most prominent operators in the market. Through this partnership, Rank Group’s players will gain access to Spinomenal’s rich library of slot games, integrated via the Light & Wonder OpenGaming platform. If you’re a fan of dynamic and engaging slots, this collaboration is set to bring exciting new gaming experiences to the UK market.
Spinomenal Expands in UK Through Rank Group Partnership, Integrating Games via OpenGaming
In a strategic move to broaden its presence in the competitive UK iGaming market, Spinomenal has announced a new partnership with Rank Group, one of the UK’s leading gambling operators. This collaboration will see Spinomenal’s expansive range of slot games integrated into Rank Group’s platforms, enhancing the gaming options available to players.
The integration of Spinomenal’s content, including popular titles like Fairytale Beauties, Majestic King, and Majestic White Rhino, will be facilitated through Light & Wonder’s OpenGaming platform. This advanced platform allows operators like Rank Group to seamlessly integrate new content, ensuring players have access to a wide range of diverse and innovative games.
Key Points:
- Spinomenal’s Content Integration: Spinomenal’s portfolio, including popular slot titles, will be integrated into Rank Group’s platforms via OpenGaming.
- Rank Group’s Expanded Offerings: The partnership expands Rank Group’s content library, enhancing its brands such as Grosvenor Casinos and Mecca Bingo.
- Future Growth Potential: Spinomenal and Rank Group have left room for future content updates, ensuring continued innovation and fresh gaming experiences for players.
By partnering with Rank Group, Spinomenal is positioning itself to capture a larger share of the UK iGaming market, one of the most lucrative gaming sectors in Europe. Rank Group operates well-known brands such as Grosvenor Casinos and Mecca Bingo, giving Spinomenal’s content a broad platform to reach UK players. This partnership is expected to diversify Rank’s game offerings, attracting a wider audience and keeping current players engaged.
Nir Ronen, Chief Commercial and Operations Officer at Spinomenal, commented on the partnership, stating, “Collaborating with Rank Group is a pivotal moment for us as we aim to solidify our footprint in the UK market. Through the OpenGaming platform, we’re able to seamlessly integrate our titles, bringing our unique games to an even wider audience.”
This deal is part of Spinomenal’s continued expansion across Europe. In July 2024, the company partnered with Jacks.nl in the Netherlands to integrate its games into the platform owned by JVH Gaming & Entertainment Group. Spinomenal has also made significant inroads into other European markets, including Bulgaria, where it debuted its content earlier this year through a partnership with 8888.bg.
Rank Group, which recently partnered with Playson to integrate additional slot titles, continues to enhance its casino portfolio by collaborating with top-tier game providers. The addition of Spinomenal’s content brings new, exciting options to Rank Group’s players and reflects the operator’s commitment to offering a broad selection of engaging and diverse games.
The partnership between Spinomenal and Rank Group marks a significant step in expanding Spinomenal’s influence in the UK iGaming sector. By integrating its slot games via Light & Wonder’s OpenGaming platform, Spinomenal can reach a broader audience, delivering high-quality and engaging content to some of the UK’s most popular gaming platforms, including Grosvenor Casinos and Mecca Bingo. This collaboration is set to benefit both companies as they continue to innovate and expand their offerings in one of the world’s most competitive gambling markets.