Beter Partners with 10bet to Enhance Esports Offerings

In a bold move to expand its esports betting offerings, 10bet has partnered with Beter to integrate the fast-growing ESportsBattle tournaments into its platform. Starting with eFootball and eBasketball, this collaboration promises to elevate 10bet’s standing in key markets such as the UK and South Africa. Discover how this partnership is set to redefine esports betting for 10bet customers, offering non-stop, engaging betting opportunities.

Beter Partners with 10bet to Offer ESportsBattle Tournaments, Expanding Esports Portfolio

Beter, a leading provider of esports content, has announced a strategic partnership with 10bet to supply its proprietary ESportsBattle tournaments, starting with eFootball and eBasketball. This move is part of Beter’s broader efforts to enhance esports betting services for operators, with 10bet marking a key addition to its portfolio.

The partnership aims to strengthen 10bet’s esports betting offerings, particularly in crucial markets such as the United Kingdom and South Africa, where esports continues to gain traction among bettors. Through this collaboration, 10bet will offer round-the-clock betting on esports events, ensuring continuous action for its customers and setting the stage for further growth in the competitive esports market.

Key Points:

1. ESportsBattle Tournaments Integration: Beter will provide 10bet with its proprietary ESportsBattle tournaments, starting with eFootball and eBasketball.
2. Key Markets: The partnership focuses on enhancing 10bet’s offerings in major markets such as the UK and South Africa.
3. Playtech’s Role in Integration: The collaboration was made possible through Playtech, enabling seamless integration of Beter’s esports products into 10bet’s platform.

The integration of Beter’s content into 10bet was facilitated through Playtech, a well-known technology provider that had previously partnered with Beter earlier in 2024. Playtech’s platform grants 10bet access to Beter’s extensive esports product suite, allowing it to significantly expand its offerings and tap into the growing demand for esports betting. This partnership highlights the increasing synergy between technology providers and content creators to deliver high-quality, engaging betting experiences.

Beter’s ESportsBattle product is renowned for its innovation, offering dynamic, fast-paced tournaments that captivate bettors with a variety of betting markets and live-action options. With the initial focus on eFootball and eBasketball, both companies have indicated that more titles could be added in the future, depending on market demand and player engagement.

Future Collaborations and Opportunities

Both Beter and 10bet have expressed optimism about future collaborations, with the potential to expand into additional markets and introduce new esports offerings. As esports betting continues to grow globally, particularly in regions like the UK, South Africa, and Latin America, partnerships like this one play a critical role in driving innovation and offering enhanced betting experiences.

In addition to this partnership, Beter has made significant strides in expanding its esports offerings. In September 2024, Beter extended its partnership with Grid to improve data visualizations for esports bettors, incorporating advanced tools like the Map Winner Prediction Tracker and Series Scoreboard to provide real-time insights and enhance the overall betting experience. These innovations demonstrate Beter’s ongoing commitment to improving the quality of esports betting.

Additionally, in August 2024, Beter partnered with Codere to deliver its esports content to the Spanish and Latin American markets, and in July 2024, it signed a major agreement with SportyBet to bring sports and esports content to Africa.

The partnership between Beter and 10bet marks a significant step in enhancing esports betting offerings in key global markets. By providing ESportsBattle tournaments, 10bet is poised to attract a broader audience of esports bettors, delivering continuous betting action and dynamic gaming experiences. With the help of Playtech’s advanced technology platform, this collaboration is set to raise the bar for esports betting and create new opportunities for growth in the UK, South Africa, and beyond.