Mecca Bingo Welcomes Rappers Barney Artist and Guvna B

Mecca Bingo shatters traditional stereotypes by teaming up with rappers Barney Artist and Guvna B in an exciting new YouTube series. The series, ‘Rappers Try Things,’ explores new experiences while aiming to break down misconceptions around rap and bingo culture. Through this collaboration, Mecca Bingo showcases its vibrant community, redefining bingo as a thrilling and inclusive pastime. Watch as Barney and Guvna dive into a classic bingo session, bringing fresh energy to this beloved British tradition.

Mecca Bingo Welcomes Rappers Barney Artist and Guvna B in New YouTube Series

Mecca Bingo has stepped out of its comfort zone by welcoming popular UK rappers Barney Artist and Guvna B to its Dagenham location for an episode of their new YouTube series, ‘Rappers Try Things.’ This latest initiative is part of Mecca Bingo’s ongoing effort to change the perception of bingo in the UK, positioning it as a dynamic and enjoyable activity for all ages.

In this unique episode, filmed in January 2024, Barney Artist and Guvna B dive into the world of bingo, taking on the experience with humor and curiosity. The episode captures the duo’s visit to Mecca Bingo Dagenham, where they were greeted by the venue’s Assistant Manager, Peter Houston, and Charlotte Craythorne Allan. Throughout their visit, the pair engaged in various bingo-related activities, fully immersing themselves in the British pastime.

Guvna B, known for his talent as a rapper and presenter, spoke enthusiastically about the experience:

“As soon as we arrived, we knew we were in for a great night. It was such a fun environment and there was a strong sense of community. The bingo itself was a lot more of an adrenaline rush than we anticipated but thoroughly enjoyable! Special thanks to the staff, the regulars, and everyone else that made our first-ever bingo experience a great one!”

Peter Houston, Assistant Manager at Mecca Dagenham, also expressed his delight at hosting the artists, highlighting the welcoming atmosphere that Mecca Bingo offers:

“It was great to welcome Barney and Guvna into our club and show them what a great value, fun night out bingo can be. They joined us for a traditional bingo session and immediately made friends with some of our regulars. We can’t wait to have them back for one of our special event nights!”

This collaboration is one of several initiatives by Mecca Bingo to modernize the image of bingo in the UK. The brand has strategically partnered with a variety of celebrities and influencers, breaking down stereotypes associated with bingo. In a June interview with Trafficology, Mark Cheevers, Head of PR and Social Media at Mecca Bingo, explained the rationale behind these collaborations:

“We want to drive salience and consideration for Mecca among UK adults, so it feels really logical to work with a diverse range of influencers… Despite the fairly deeply ingrained stereotypes around bingo, we know our brand does appeal to an increasingly broad range of people.”

Mecca Bingo’s efforts to innovate its offerings don’t stop at celebrity partnerships. In early August, the company announced a new five-year gaming machine servicing and supply deal with Inspired, valued at $12.7 million. The company also recently crowned its “Caller of the Year” in an event held at the end of September, further showcasing its commitment to enhancing the bingo experience.

Shaping a Modern Bingo Culture

By featuring rappers Barney Artist and Guvna B in its latest YouTube series, Mecca Bingo continues to challenge outdated notions of bingo as a pastime for an older generation. This collaboration not only highlights the inclusivity and excitement of bingo but also reinforces Mecca Bingo’s efforts to reshape its image and appeal to a broader audience. With innovative partnerships and ongoing developments, Mecca Bingo is successfully redefining the bingo experience, proving it to be a thrilling, community-driven activity for everyone.