Caesars Launches Horseshoe Online Casino in Michigan

Caesars has just expanded its digital footprint, launching Horseshoe Online Casino in Michigan, replacing WynnBET.  With a diverse gaming portfolio and rewarding loyalty program, Caesars taps into Michigan’s thriving iGaming market. The launch offers players exclusive rewards, new features, and a seamless transition for former WynnBET users. Learn more about how Horseshoe Online Casino is reshaping the iGaming landscape in Michigan and beyond.

Caesars Debuts Horseshoe Online Casino in Michigan, Expanding its iGaming Presence

Having acquired WynnBET’s license in February, Caesars has officially launched its new Horseshoe Online Casino in Michigan, solidifying its presence in the state’s flourishing iGaming market. This strategic move follows Caesars’ acquisition of a license from the Sault Ste. Marie Tribe of Chippewa Indians, the proprietors of Kewadin Casinos, granting Caesars access to the Michigan online casino platform previously operated by WynnBET.

Under Michigan’s state regulations permitting dual iGaming brands, the Horseshoe Online Casino becomes Caesars’ second platform in the state, complementing Caesars Palace Online Casino, which debuted last year. This expansion allows Caesars to diversify its online offerings, reaching a wider audience and cementing its footprint in one of the most dynamic gambling markets in the US.

Key Takeaways:

• Caesars launched Horseshoe Online Casino in Michigan, replacing the former WynnBET platform.
• This marks Caesars’ second online casino in the state, enhancing its digital gaming portfolio.
• Following its Michigan debut, Horseshoe is set to expand into Pennsylvania, New Jersey, and West Virginia.

What Michigan Players Can Expect from Horseshoe Casino

WynnBET customers transitioning to Horseshoe Casino will automatically join the Caesars Rewards loyalty program, unlocking a host of exclusive benefits. The program offers players the ability to:

• Earn rewards and tier credits.
• Access unique promotions and enhanced gaming experiences.
• Unlock priority customer support, hotel discounts, and promotional bets.

In addition to these perks, players will enjoy a familiar game selection, enriched by new progressive jackpots and exclusive Caesars titles designed to elevate the overall gaming experience. This unified loyalty system allows players to seamlessly earn and redeem points across Caesars’ online, mobile, retail, and social platforms. With six loyalty tiers, Caesars provides an engaging, immersive experience for all players.

In line with responsible gaming guidelines, Horseshoe Casino mandates that all players be at least 21 years old and must verify their age by providing information such as their date of birth and the last four digits of their Social Security number. Additionally, players must be physically located within a licensed state to participate, ensuring compliance with state regulations.

Caesars’ Expanding US Footprint in Digital Gaming

Caesars is capitalizing on the momentum in the online gaming sector. According to Caesars Entertainment’s Q2 2024 earnings, the company’s digital ventures, including online casino and sports betting platforms, achieved an EBITDA of $40 million, a remarkable fourfold increase from the previous year. This success highlights the company’s strategic expansion and robust presence in the rapidly evolving US iGaming market.

During a July investor update, Caesars CFO Eric Hession highlighted the potential for Horseshoe to drive significant growth in Michigan’s online casino sector. While Caesars Palace will continue to dominate market share, Hession expects Horseshoe to play a key role in sustainable revenue growth. “Horseshoe is a great brand, and we feel like it’s going to resonate with a lot of customers,” he said. “But Caesars is even a better brand. I would expect the Horseshoe to perform very strongly, but I don’t think it will command the market share that Caesars has.”

According to a PlayMichigan report, the Caesars Palace Michigan online casino has averaged $11.4 million in monthly revenue through August. In contrast, Horseshoe aims for a more modest target, with Caesars projecting $5 million monthly as a benchmark for success.

Upcoming Expansion Across the US

Following its successful launch in Michigan, Horseshoe Online Casino is gearing up to expand into other US markets. The next states on its roadmap include Pennsylvania, New Jersey, and West Virginia. Although specific dates for these launches have not been disclosed, the move indicates Caesars’ commitment to broadening its digital presence nationwide.

The launch of Horseshoe Online Casino in Michigan marks a significant milestone for Caesars as it continues to expand its digital gaming portfolio. By replacing WynnBET’s platform and integrating the comprehensive Caesars Rewards loyalty program, the company is offering players a seamless transition and an enriched gaming experience. With strong financial performance and future plans to enter other key states, Horseshoe is positioned to strengthen Caesars’ foothold in the competitive US iGaming market. As the casino landscape evolves, Caesars demonstrates its ability to adapt and innovate, setting new benchmarks for growth and player engagement.

Interested in exploring Caesars’ new online platform? Check out Horseshoe Casino for a premium gaming experience tailored to Michigan players!