Evolution Expands into Atlantic Canada

Evolution is making waves in the Canadian gaming market, sealing a significant deal with Atlantic Lottery (AL). This partnership allows Evolution to deliver its extensive range of games to the Atlantic provinces, enhancing the gaming experience for players. By entering Atlantic Canada, Evolution solidifies its role as a leader in online casino content, offering unrivaled gaming options. Learn how this strategic move elevates both Evolution’s presence and the gaming landscape in Atlantic Canada.

Evolution Enters Atlantic Canada with Atlantic Lottery Deal, Expanding Its Presence in Regulated Markets

Evolution has officially entered the Atlantic Canada market through a new partnership with Atlantic Lottery (AL). This deal extends Evolution’s reach to the provinces of New Brunswick, Newfoundland & Labrador, and Nova Scotia, offering players in these regions access to a comprehensive selection of online casino games. Under the terms of this agreement, AL will feature an extensive lineup of titles from Evolution, along with offerings from its premium content providers such as NetEnt, Red Tiger, Big Time Gaming, and Nolimit City.

This strategic collaboration marks Evolution’s fifth partnership with a Canadian provincial governmental organization, completing its rollout across all regulated provinces in Canada. The provider already partners with British Columbia Lottery Corporation (BCLC), Alberta Gaming, Liquor and Cannabis (AGLC), Ontario Lottery and Gaming Corporation (OLG), and Loto-Québec. With this latest agreement, Evolution cements its position as a key player in the Canadian gaming market, catering to a combined market size of approximately 2.5 million people in Atlantic Canada alone.

Jacob Claesson, CEO of Evolution North America, expressed his excitement about the partnership: “We are beyond excited to partner with AL and expand Evolution’s presence into Atlantic Canada. This deal underlines Evolution’s commitment to innovation and market leadership, cementing our role as a trusted partner for regulated markets worldwide.” Claesson’s statement reflects Evolution’s strategy of aligning with regulated markets to provide a safe and engaging gaming environment for players.

From the Atlantic Lottery’s perspective, this partnership offers a unique opportunity to enhance its online casino offerings. Michael MacKinnon, VP of Product at AL, remarked, “We’re very happy to partner with market leaders Evolution to take advantage of their world-leading online casino content. As Atlantic Canada’s first choice for lottery and gambling, it’s a pleasure to bring our players this exceptional content as we continue to expand and enhance our online offering.” This deal not only broadens AL’s product portfolio but also reinforces its commitment to delivering high-quality entertainment to its players.

The inclusion of games from NetEnt, Red Tiger, Big Time Gaming, and Nolimit City means Atlantic Canadian players will have access to a diverse array of titles, ranging from innovative slot games to popular table games. These additions aim to attract a wider audience and provide a more comprehensive online gambling experience, aligning with the current market trends and player preferences in Canada.

By successfully completing its product rollout in all regulated Canadian provinces, Evolution demonstrates its growth strategy within the North American market. This move signifies more than just expansion; it embodies Evolution’s dedication to partnering with government-regulated entities to ensure responsible and compliant gambling experiences. Additionally, the deal underscores the importance of strategic alliances in shaping a regulated and sustainable gaming market.

Evolution’s partnership with Atlantic Lottery marks a pivotal moment in the Canadian gaming industry, as it now extends across all regulated provinces. This deal not only enhances the online gaming experience for players in Atlantic Canada but also solidifies Evolution’s status as a leading content provider in the market. By aligning with provincial lotteries, Evolution reaffirms its commitment to compliance, quality, and market leadership. As Atlantic Lottery continues to expand its offerings, players can anticipate an enhanced gaming journey filled with cutting-edge titles from the industry’s most respected providers.