Sportradar Enhances Retention Services with Xtremepush

Imagine a future where every player feels valued and engaged, receiving personalized offers and communications tailored to their unique preferences. Sportradar and Xtremepush are joining forces to make this a reality. With their new, all-in-one CRM and loyalty marketing solution, operators can now enhance player engagement and increase retention rates. Curious about how this game-changing partnership will shape the betting industry? Let’s dive into the details.

Sportradar Integrates Xtremepush’s CRM & Loyalty Marketing Solution for Improved Player Engagement

Sportradar, a global leader in sports technology, has announced a strategic partnership with Xtremepush, integrating a cutting-edge CRM and loyalty marketing solution into its suite of retention services. This collaboration aims to empower operators to identify and retain high-value bettors while reducing customer churn through targeted, personalized communications.

A Unified Solution for Enhanced Player Engagement

At the heart of this partnership is Xtremepush’s all-in-one platform, which combines a real-time Customer Data Platform (CDP), omnichannel activation, optimization, and gamification tools into a seamless solution. This unified approach allows operators to better understand their players’ behavior, delivering tailored experiences that boost engagement and retention.

The collaboration is further strengthened by Sportradar’s artificial intelligence capabilities. By leveraging Sportradar/Vaix’s predictive CRM and personalisation technology, operators can now use data-driven insights to create highly personalized communication strategies. This enables them to not only keep players engaged but also to maximize lifetime value.

Tommy Kearns, CEO of Xtremepush, expressed his excitement about the extended partnership: “We are thrilled to work with Sportradar, a true industry leader. As a recognized name within the betting industry, they expect the best, and it’s an honor to build on our existing relationship. We look forward to delivering the full Xtremepush solution to Sportradar’s clients, allowing them to leverage our extensive suite of personalization and communication tools for enhanced engagement and retention.”

How This Partnership Benefits Operators

With this agreement, Sportradar enhances its marketing services offering by providing its clients access to Xtremepush’s advanced CRM and loyalty marketing tools. The focus is on identifying high-value bettors and those at risk of churning, allowing operators to implement targeted retention strategies.

Through real-time data analytics, operators can understand player behavior and preferences, creating a highly engaging and personalized experience. Additionally, the omnichannel approach enables communication through multiple platforms, including email, SMS, push notifications, and social media, ensuring players receive messages in their preferred channels.

Paolo Personeni, EVP of Managed Betting Services at Sportradar, emphasized the benefits of the new offering: “Combining Xtremepush’s solution with our market-leading technology enables our clients to enhance their communication with customers. The engagement suite empowers clients to interact in a more meaningful, personalized way, leading to increased retention.”

Why This Partnership Matters

In an increasingly competitive sports betting and iGaming market, player retention is critical to success. The cost of acquiring new players is substantially higher than retaining existing ones, making customer loyalty and personalized engagement top priorities for operators. By integrating Xtremepush’s CRM and marketing tools into its platform, Sportradar provides operators with the resources they need to maintain a competitive edge.

The collaboration also reinforces Xtremepush’s reputation as a trusted long-term partner to some of the biggest names in the gaming industry. Its flexible, data-driven technology continues to serve as a springboard to success for operators worldwide, offering solutions that adapt to the rapidly changing gaming environment.

Xtremepush’s Expansion in the Industry

This partnership with Sportradar is another milestone for Xtremepush, further solidifying its presence in the global gaming market. The company’s unified platform has become an essential tool for operators looking to implement advanced retention strategies and deliver superior player experiences. By focusing on personalization and gamification, Xtremepush helps operators create engaging environments that keep players coming back.

The integration of Xtremepush’s CRM and loyalty marketing solution into Sportradar’s retention services represents a significant step forward in player engagement and retention strategies. By combining data-driven insights with personalized communication tools, operators can now create a more meaningful interaction with their players, ultimately enhancing lifetime value. This partnership is poised to be a game-changer for operators looking to maximize player retention and stay ahead in the competitive sports betting market. With technology driving the evolution of player experiences, collaborations like this are setting new benchmarks for customer loyalty in the gambling industry.