Sergey Portnov Takes Full Ownership of Parimatch

Katerina Biloruska, a prominent figure in the iGaming industry, has just announced the sale of her shares in Parimatch Group to former CEO Sergey Portnov. This strategic move signals a major shift in ownership and opens a new chapter for the sports betting giant. Curious to learn how this change impacts the company’s future and what lies ahead for Biloruska? Discover the full story and its implications for the gambling industry.

Sergey Portnov Becomes New Owner of Parimatch as Katerina Biloruska Exits iGaming Industry

In a significant development for the iGaming industry, Katerina Biloruska has sold her controlling stake in Parimatch Group to fellow co-owner Sergey Portnov. This transfer of ownership marks a new era for the global sports betting brand, as Portnov is set to become the sole owner of the company. According to sources close to the transaction, Portnov also bought out other minority shareholders, consolidating his control over Parimatch.

The Shift in Parimatch’s Ownership

The transition comes at a pivotal moment for Parimatch, a company that has made significant strides in the online gambling and sports betting sector. Sergey Portnov, who has been associated with Parimatch since 2011, has seen the company evolve through various phases. Starting as the Marketing Director, Portnov eventually rose to become CEO, and most recently served as the Chairman of the Supervisory Board in 2024. His extensive experience within Parimatch and his deep understanding of the brand’s market position make him well-suited to take the reins moving forward.

Portnov’s new role as the sole owner will likely bring strategic shifts in Parimatch’s direction. While the company has yet to comment on the transaction, industry insiders expect Portnov to leverage his marketing expertise and longstanding commitment to further enhance Parimatch’s global presence. His leadership has been instrumental in building Parimatch into a recognized name in sports betting, and this new development may signal further innovations and expansions under his ownership.

Biloruska’s Departure: Turning the Page

Meanwhile, Katerina Biloruska, who played a crucial role in shaping the company’s success, has decided to step away from the iGaming industry entirely. In a post on her LinkedIn page, Biloruska reflected on her decision to sell her stake and move on to new challenges:

“Ten+ years in iGaming taught me one thing: innovation never stops. It’s time to turn the page and embrace a new challenge. I am stepping down from my role as a board member of Energame. It has been a fantastic journey and a huge responsibility, and I am honored to have been entrusted with it.”

Biloruska emphasized her passion for driving positive change through strategic investments and supporting innovative projects. Her departure opens the possibility for new ventures outside of the gambling sector, as she plans to explore opportunities that align with her experience and vision for future success.

The Impact on Parimatch and the Industry

The acquisition by Portnov and Biloruska’s departure is likely to have a ripple effect on both Parimatch and the broader online gambling industry. Parimatch has been known for its forward-thinking approach and commitment to customer-centric innovation. With Portnov taking full ownership, the company could pursue a more focused strategy to consolidate its market presence, explore new territories, and potentially develop new products tailored to evolving consumer preferences.

Biloruska, on the other hand, leaves behind a legacy of promoting gender diversity and women in leadership roles within the gambling sector. Her insights and contributions were previously highlighted in a 2021 interview with Gambling Insider, where she discussed the increasing opportunities for women to ascend to executive positions in the industry. Her exit marks the end of an influential chapter for Parimatch and underscores the dynamic nature of leadership within the iGaming world.

What’s Next for Parimatch?

As Sergey Portnov steps into his role as the sole owner, industry analysts will be keenly watching the strategic direction he sets for Parimatch Group. His extensive experience with the company, combined with his marketing acumen, suggests that new innovations and market expansions could be on the horizon. This ownership change could also bring a sharper focus on enhancing Parimatch’s brand identity and exploring new opportunities in emerging markets.

For Biloruska, her departure signals the pursuit of fresh endeavors beyond the confines of iGaming. With her track record of strategic investments and an eye for innovation, it will be interesting to see where her expertise leads next.

The transfer of ownership from Katerina Biloruska to Sergey Portnov marks a significant moment for Parimatch and the broader gambling industry. While Portnov prepares to guide the company into its next phase, Biloruska steps away to explore new ventures and opportunities. As the industry continues to evolve, these changes at Parimatch underscore the dynamic nature of leadership and strategic growth within the iGaming sector.