Shape Games Partners with Paf to Enhance Sportsbook Solutions

Shape Games Partners with Paf to Provide Advanced Frontend Sportsbook Solutions

In the highly competitive world of sports betting, staying ahead requires innovation. Shape Games and Paf are taking that step.

In a strategic move to enhance its user experience, Nordic gaming operator Paf has entered into a long-term partnership with Shape Games. Shape Games, acquired by Kambi in 2022 as part of its larger strategy to offer a broader range of sports betting services, will supply Paf with its advanced software development kit (SDK). This collaboration will significantly improve Paf’s frontend platform and deepen its customer engagement capabilities.

The agreement provides Paf with access to Shape Games’ renowned customisable frontend technology and comprehensive user experience (UX) tools. By leveraging this technology, Paf aims to enhance user interaction on its platform, ensuring a more seamless and immersive experience for its players. Shape Games has already proven its ability to elevate the digital presence of other operators such as BetCity, BetJack, BetWarrior, and Svenska Spel.

Martin Mouroux Dam, Managing Director of Shape Games, highlighted the significance of this deal, stating, “Paf was Kambi’s first customer signing back in 2010, and it is a fantastic landmark for Shape Games to deepen the Kambi Group’s relationship with one of its most long-standing customers.”

Paf Chief Information Officer, Sara Björk-Södergård, expressed excitement over the partnership: “We are always seeking ways to enhance our products and services. Partnering with Shape Games to boost our engagement capabilities through its fully-native frontend technology was a natural choice.”

This collaboration marks another strategic expansion for Shape Games, known for driving innovation across the gaming industry. By tapping into Shape Games’ powerful UX tools, Paf is set to redefine the player experience, offering enhanced interaction and personalisation on its sportsbook platform.

Shape Games’ partnership with Paf is a major step toward pushing the boundaries of sportsbook technology. With Shape Games’ advanced frontend solutions, Paf is positioned to offer an unmatched betting experience, reinforcing its competitive edge in the market. As sports betting continues to evolve, collaborations like these will be key in delivering dynamic, customer-focused experiences.