Betfred Appoints Nick Cockerill as Chief Product Officer

Betfred Appoints Nick Cockerill as Chief Product Officer to Lead Digital Transformation

As Betfred accelerates its shift towards becoming a tech-driven operator, the bookmaker has announced a strategic appointment that will bolster its online presence.

Betfred has named Nick Cockerill as its new Chief Product Officer, bringing on board an industry veteran with extensive experience in sports betting and igaming. Cockerill joins the company from Stats Perform, where he served as Vice President of Product. Previously, he held senior roles at leading firms such as Sky Betting & Gaming, Pokerstars, and Flutter Entertainment, all of which have helped shape his deep expertise in product development and technology.

With Cockerill at the helm of product management, Betfred seeks to enhance its online business capabilities and advance its digital transformation. His background in managing product teams during times of rapid growth, notably at Sky Betting & Gaming, is expected to significantly contribute to Betfred’s goal of becoming a technology-led organisation.

Joanne Whittaker, CEO of Betfred, expressed her enthusiasm, stating: “Nick joins with a wealth of experience and has an excellent track record in the sector. His appointment is key to our huge ambitions for Betfred.”

Cockerill’s new role will focus on driving innovation within Betfred’s digital products and streamlining the bookmaker’s online offerings to cater to an increasingly competitive market. His experience in launching successful initiatives, such as the introduction of Instant Highlights during his tenure at Stats Perform, is expected to further elevate Betfred’s digital strategy.

Reflecting on his new role, Cockerill shared, “I’m delighted to join Betfred at such an important and exciting time in their history. Betfred is one of the UK’s strongest brands in the sector, and I’m looking forward to working with the excellent team here to elevate Betfred to where it should be as one of the top online bookmakers in the UK.”

As Betfred continues to focus on expanding its digital capabilities, the addition of Nick Cockerill as Chief Product Officer is a key move in its long-term strategy. With Cockerill’s leadership, Betfred is well-positioned to enhance its digital offerings and continue its impressive growth, solidifying its role as a leading operator in both retail and online sports betting markets.