Future Anthem Invests in AI for Enhanced Gaming Personalisation

Future Anthem Makes Significant Investment to Enhance AI Personalisation in Gaming

The gaming industry is evolving rapidly, and Future Anthem is at the forefront with its groundbreaking AI personalisation technology.

Today, the AI-driven gaming supplier announced a seven-figure investment to further develop its Amplifier AI system, a move set to enhance real-time content recommendations, elevate player experiences, and bolster data security.

Amplifier AI, already a leader in real-time personalisation, will undergo several improvements that will be rolled out over the next six to nine months. These updates will help operators, platforms, and studios stay ahead in the competitive race for player engagement.

Leigh Nissim, CEO of Future Anthem, stated, “This investment underscores our commitment to responsible growth and ethical AI practices, embedding them into our platform as we continue to scale.”

Future Anthem is not just improving its technology; it’s transforming the entire player journey. By personalising content in real-time, gaming operators have reported revenue increases of 10% and engagement growth of 16%, highlighting the effectiveness of AI-driven personalisation in boosting customer interaction and satisfaction.

As part of this ambitious investment, Future Anthem is migrating its services to Amazon Web Services (AWS), enhancing platform stability and scalability. The move is expected to support more seamless gaming experiences and further elevate the capabilities of Amplifier AI.

In addition to technical upgrades, Future Anthem has also focused on team expansion and training programs, ensuring they stay ahead in AI innovation. With a 93% employee retention rate, the company continues to cultivate top-tier talent to drive its vision forward.

With this substantial investment in AI personalisation, Future Anthem is setting the stage for a new era in the gaming industry, offering players tailored experiences and operators a powerful tool to increase engagement and revenue. As the company expands its team and technology, it remains committed to delivering innovative, ethical AI solutions that transform how players engage with gaming content.