Pragmatic Play Expands into UK with Dazn Bet Sportsbook Launch

Pragmatic Play Sportsbook Enters UK Market with Dazn Bet Partnership

Leading iGaming provider Pragmatic Play continues its aggressive global expansion, officially launching its sportsbook in the highly competitive UK market through a partnership with Dazn Bet. This move marks a significant milestone following Pragmatic Play Sportsbook’s debut in Spain last year and subsequent rollouts in markets like Germany.

The collaboration between Pragmatic Play and Dazn Bet UK enhances the sports betting experience by offering a wide range of features such as player props, bet builders, pre-match and in-play betting, and the newly introduced horseracing product. These features will be seamlessly integrated using Pragmatic Solutions’ Player Account Management (PAM) platform, providing players with smooth and dynamic engagement.

Pragmatic Play’s entry into the UK, known for being one of the world’s most mature and competitive sports betting markets, further demonstrates its global ambitions. The launch will strengthen the company’s presence in Europe while offering Dazn Bet UK customers access to innovative, cutting-edge sports betting options.

UK players can now access Pragmatic Play’s unique sportsbook features, enhancing their betting experience with top-tier content and services. This new market entry paves the way for greater innovation and broader expansion across Europe and beyond.

Gareth Crook, SVP of Sports at Pragmatic Play, expressed excitement about the launch, stating: “Entering the UK market with a competitive sportsbook product was an early ambition of ours, and we are proud to achieve this latest milestone hot on the heels of our horseracing launch. Extending Pragmatic Play’s partnership with Dazn Bet into new territories strengthens our growth plans. The early signs for our UK launch are highly positive.”

Daniel Berthold, Managing Director at Dazn Bet for Germany, Austria, UK & New Markets, also highlighted the significance of the UK launch: “Launching our new sportsbook in the UK is a major milestone for Dazn Bet and aligns perfectly with our mission to deliver an innovative, dynamic, and engaging sports betting experience to our UK customers, building on the strong foundation we’ve established in Spain and Germany.”

Pragmatic Play’s rapid global expansion has been evident in its recent ventures. In July, the company introduced its live casino offerings to the Netherlands via OneCasino. By August, Pragmatic Play had expanded further into Latin America with a partnership with Betxico, integrating its slots, live casino, and virtual sports portfolios. Most recently, it entered the Czech Republic market through a collaboration with Sazka, providing slot games to the local operator.

With the launch of its sportsbook in the UK via Dazn Bet, Pragmatic Play reinforces its commitment to growth and innovation in the global gaming sector. The partnership represents a significant achievement in expanding Pragmatic Play’s footprint in one of the most demanding markets. As the company continues to push boundaries in the iGaming industry, UK players can expect an immersive and dynamic sports betting experience, paving the way for further advancements and collaborations across Europe.