Boldplay Expands UK Presence with Rank Group

Boldplay Partners with Rank Group in Strategic UK Expansion

Boldplay continues to strengthen its footprint in the UK gaming market by partnering with the renowned Rank Group. This strategic alliance will introduce Boldplay’s innovative gaming titles to Rank Group’s flagship brands, Mecca Bingo and Grosvenor Casino, enhancing their offerings. Discover how this partnership aims to captivate players and redefine the gaming experience across the UK. Explore the new gaming options coming soon to your favorite casinos.

Boldplay, an emerging iGaming supplier known for its dynamic and diverse game portfolio, has announced a strategic partnership with the Rank Group, a leading operator in the UK’s gaming sector. This collaboration will see Boldplay’s popular titles, including slots, table games, video bingo, and scratch cards, featured across Mecca Bingo and Grosvenor Casino, two of the UK’s most recognizable gaming brands.

A Major Step in Boldplay’s UK Expansion Strategy

Established in 1937, Rank Group is a staple in the UK gaming landscape, owning and operating prominent brands such as Mecca Bingo and Grosvenor Casino. The partnership will allow Boldplay to introduce its exciting game portfolio, which includes fan favorites like Sweet Splash and the Cam Carter series, to a wider audience. Both Mecca Bingo and Grosvenor Casino boast extensive online platforms and over 50 physical locations throughout the UK, blending digital and land-based gaming experiences.

Boldplay CEO Valli Fragoso expressed enthusiasm about the collaboration: “Rank Group is one of the most popular and reputable brands in the UK, and we are delighted that our games will soon be exciting their players. This partnership underscores the success of our portfolio and represents a significant step in our growth plan within the UK market.”

Nolan Frendo, Rank Group’s Casino Games Manager, echoed the sentiment, stating, “We’re thrilled to finally have access to Boldplay’s content. We believe this partnership will prove to be as successful for us both as it will be entertaining to our player base. Boldplay’s wide spectrum of games will be sure to capture and enamour the UK market as it deserves.”

A Commitment to Innovation and Growth

The partnership with Boldplay is part of Rank Group’s ongoing efforts to diversify its game offerings and enhance the player experience. Both Mecca Bingo and Grosvenor Casino are no strangers to innovation and collaboration. Recently, Mecca Bingo signed a five-year, $12.7 million gaming machine supply and servicing deal with Inspired, further highlighting its commitment to bringing fresh and engaging content to its players.

Additionally, Grosvenor Casino’s Leicester location recently underwent a £3 million refurbishment, modernizing the venue and creating a vibrant gaming environment for its guests. This renovation aligns with Rank Group’s strategy of continuously upgrading its facilities to keep pace with evolving market demands and player expectations.

The partnership between Boldplay and Rank Group marks a significant milestone in Boldplay’s UK expansion, showcasing its ability to align with leading industry players. As Boldplay’s titles roll out across Mecca Bingo and Grosvenor Casino, players can look forward to a richer, more diverse gaming experience. This collaboration underscores the importance of strategic partnerships in driving growth and delivering exceptional entertainment in the highly competitive UK gaming market.