Playtech Expands with Rush Street Interactive Partnership

Playtech Accelerates North American Expansion with Rush Street Interactive Partnership

Playtech, a global leader in gaming technology, has strategically strengthened its footprint in the North American market. The UK-based gaming supplier has announced a major deal with Rush Street Interactive (RSI), one of the most respected online casino operators in the Americas. This partnership will see Playtech’s popular games integrated into RSI’s BetRivers online casinos across three key US states—New Jersey, Michigan, and Pennsylvania—as well as in Canada and Mexico. This collaboration positions Playtech as a dominant force in the rapidly growing North American iGaming market, delivering an unmatched online entertainment experience. As Playtech continues its aggressive expansion, players across these regions can look forward to a broad array of live-action games, innovative content, and immersive casino experiences.

Playtech Partners with Rush Street Interactive to Expand Its Reach in North America

Playtech, a leading global gaming content provider, has announced a groundbreaking partnership with US gaming giant Rush Street Interactive. This deal will bring Playtech’s extensive range of online casino and live-action games to RSI’s BetRivers platforms in New Jersey, Michigan, and Pennsylvania, as well as expanding into Canada and Mexico. The partnership underscores Playtech’s commitment to strengthening its presence in the North American market and follows a series of strategic moves aimed at broadening its reach across the Americas.

A Swift Launch in Key US Markets

Unlike many partnership announcements that are often made months before implementation, the Playtech and RSI collaboration has already gone live. BetRivers casinos in New Jersey, Michigan, and Pennsylvania now feature Playtech’s live-studio games, including table games, slots, and interactive gameshows streamed directly from Playtech’s advanced live studios. These states represent some of the largest iGaming markets in the US, collectively generating over $550 million in monthly online casino revenue.

In July alone, online casino revenues from the three states exceeded $602 million, highlighting the importance of a swift market entry:

• Pennsylvania: $215.3 million
• New Jersey: $195.4 million
• Michigan: $191.4 million

Richard Schwartz, CEO of Rush Street Interactive, expressed enthusiasm about the partnership, stating, “At RSI, we are proud to deliver innovative industry-leading online entertainment experiences to our players. The addition of this casino content from Playtech will further our efforts to become a leading online operator across the Americas.”

Playtech’s Ambitious North American Expansion

Playtech’s Chief Operating Officer, Shimon Akad, emphasized that the partnership with RSI aligns perfectly with Playtech’s broader strategy to expand its footprint in the lucrative North American market. “Our partnership with RSI, one of the most respected casino operators across the Americas, is going from strength to strength, and we’re delighted to be working alongside their team to bring our market-leading content to BetRivers players in North America,” Akad said.

The deal with RSI is just one of many high-profile launches Playtech has rolled out in the past year, demonstrating the company’s relentless pursuit of growth in the iGaming sector:

• June 2024: Playtech launched live-streamed casino content through MGM Resorts properties in Las Vegas.
• February 2024: Playtech introduced “Who Wants To Be a Millionaire?”-branded live games to the U.S. online casino market.
• February 2024: Partnered with Hard Rock Digital’s New Jersey platform to provide live dealer games.
• December 2023: Opened its third live studio in Pennsylvania.
• October 2023: Secured rights to the “Family Feud” franchise for live gaming.

A Promising Future for Playtech in the Americas

Playtech’s aggressive expansion into North America and its planned growth in Latin America highlight the company’s ambition to dominate the online gaming landscape. The partnership with RSI not only enhances Playtech’s visibility but also provides BetRivers with a competitive edge by offering an enriched gaming portfolio tailored to North American players.

Playtech’s collaboration with Rush Street Interactive marks a significant milestone in its North American strategy, reinforcing its position as a key player in the iGaming industry. With ongoing partnerships, innovative game launches, and a strong commitment to expanding its market presence, Playtech is well on its way to becoming a leading force in the global gaming market. As the company continues to roll out its cutting-edge content, players can expect an enhanced gaming experience that sets new standards for the industry.