Business
PokerStars Joins Casinò di Campione for New Poker Room
PokerStars Launches Exclusive Poker Room and Live Tournaments at Casinò di Campione
PokerStars, the world-renowned poker brand, is making a bold move into Italy’s live poker scene through a strategic partnership with Casinò di Campione and Sisal. This collaboration aims to elevate the gaming experience by introducing a dedicated poker room and hosting thrilling live poker tournaments at one of Italy’s most iconic casinos. For poker enthusiasts in Italy, this partnership marks the beginning of a new era in competitive poker, combining the prestige of PokerStars with the legacy of Casinò di Campione.
A Game-Changing Partnership: Bringing PokerStars to Campione
Under the agreement, PokerStars will bring its internationally recognized brand to Casinò di Campione, enhancing the casino’s offerings with exclusive poker events. The partnership, set for an initial four-year term with the option to extend for an additional three years, will see PokerStars managing a dedicated poker room at the venue, as well as organizing high-stakes live tournaments that promise to draw poker aficionados from across Europe.
This deal not only reaffirms PokerStars’ commitment to expanding its presence in key European markets but also revitalizes Casinò di Campione’s standing as a premier destination for competitive gaming. The partnership comes as PokerStars recently celebrated two decades of its European Poker Tour (EPT) in Barcelona, further solidifying its reputation as a leader in live poker.
Enhancing Italy’s Poker Scene
Cedric Billot, Director of Live Event Operations at PokerStars, expressed excitement about the partnership: “We look forward to kicking off the partnership with Campione and offering the best poker experience to our passionate Italian audience. We are extremely proud to be announcing this agreement, having worked hard to get here, but this is just the beginning of an important chapter for the PokerStars brand in Italy. We will work together with the local Sisal team to make this a successful partnership and offer an epic ‘experience.’”
The poker room at Casinò di Campione will feature a state-of-the-art setup, blending modern technology with the traditional elegance of the historic venue. Players can expect a variety of cash games, daily tournaments, and prestigious live events that mirror the high standards PokerStars is known for worldwide. While specific details about the poker room’s grand opening and upcoming tournament schedule have yet to be revealed, anticipation is already building among Italy’s poker community.
Revitalizing Casinò di Campione’s Competitive Edge
For Casinò di Campione, the partnership represents a significant step forward in enhancing its gaming portfolio and attracting a new generation of poker players. Mario Venditti, Chairman of Casinò di Campione, highlighted the impact of the collaboration, stating: “With the poker tournaments, Casinò di Campione starts again with the competitive events that qualify its offer, enlivening the calendar of one of Europe’s most important gaming houses. This is a further step forward in the development of the company’s activity, which will undoubtedly increase its visibility.”
As one of Italy’s oldest casinos, Casinò di Campione has a storied history of hosting world-class gaming events. This partnership not only breathes new life into the venue but also positions it as a key player in Europe’s competitive poker landscape. By aligning with PokerStars, Casinò di Campione aims to attract international poker players, boost tourism, and generate substantial economic benefits for the region.
The partnership between PokerStars, Casinò di Campione, and Sisal marks a transformative moment for Italy’s poker scene. With plans to host exclusive live tournaments and create a dedicated poker room, the collaboration promises to deliver unparalleled gaming experiences for Italian players. As PokerStars continues to expand its presence in Europe, this venture with one of Italy’s most prestigious casinos sets the stage for a new chapter in competitive poker. For players and fans alike, the PokerStars-Campione alliance is poised to become a cornerstone of Italy’s gaming future, combining world-class events with the allure of a historic gaming destination.