RSI Hires Brian Sapp as CMO to Spearhead US Market Expansion

Rush Street Interactive Welcomes Brian Sapp as New CMO in Strategic Push for Expansion

In a significant move designed to fortify its position in the competitive US online gambling landscape, Rush Street Interactive (RSI) has announced the appointment of Brian Sapp as its new Chief Marketing Officer (CMO). Sapp, renowned for his deep expertise in mobile gaming and virtual reality, joins RSI during a crucial period of expansion, bringing with him a rich history of strategic marketing and user acquisition success. His arrival signals RSI’s ambitious intentions to not only expand its footprint across the US but also to redefine the online gambling experience for consumers.

Brian Sapp: A Profile in Innovation

From Virtual Reality to Mobile Gaming

Before joining RSI, Brian Sapp made significant strides at Rec Room, a virtual reality platform that achieved unicorn status under his marketing stewardship. His tenure at Rec Room, marked by a staggering $3.5 billion in funding over a few years, underscores his capacity to drive growth and innovation. At Rec Room, Sapp was instrumental in overseeing various facets of the business, including marketing, publishing, consumer insights, and revenue, demonstrating his versatile skill set in the tech and gaming sectors.

A Foundation in Gaming Excellence

Sapp’s career trajectory also includes pivotal roles at Jam City and WB Games, where he honed his skills in user acquisition, analytics, and monetization strategies for blockbuster mobile games like “Cookie Jam” and “Harry Potter: Hogwarts Mystery.” His ability to navigate the mobile gaming landscape, with its fierce competition and dynamic consumer base, provides a solid foundation for his new role at RSI.

Strategic Vision for RSI

Guiding RSI’s Expansion

As RSI continues to expand its presence across the Americas, CEO Richard Schwartz has emphasized the importance of Sapp’s unique blend of gaming, mobile experience, and creative insight. Sapp’s appointment is a testament to RSI’s commitment to leading the online gambling industry with innovative, customer-first experiences. His strategic vision is poised to play a crucial role in shaping RSI’s brand and marketing initiatives as the company explores new and maturing markets.

Focus on Customer-Centric Marketing

At the heart of Sapp’s approach is a dedication to RSI’s customer-first philosophy. His proven track record in engaging and expanding user bases in the mobile and virtual reality spaces aligns with RSI’s mission to deliver exceptional online gambling experiences. Sapp’s insights into what drives consumer engagement and loyalty will be invaluable as RSI seeks to captivate and retain players in a highly competitive market.

Looking Ahead: The Road to Market Leadership

Leveraging Experience for Growth

Brian Sapp’s enthusiasm for joining RSI at a pivotal moment in its growth trajectory underscores the potential he sees in leveraging his extensive experience to propel the company forward. His expertise in strategic marketing, coupled with a deep understanding of the gaming industry’s nuances, positions him as a key player in RSI’s quest to dominate the US online gambling sector.

RSI’s Strategic Ambitions

With Sapp at the helm of its marketing efforts, RSI is poised to intensify its expansion initiatives, exploring new opportunities for growth and innovation. The company’s strategic focus on delivering customer-centric gambling experiences, backed by Sapp’s vision and expertise, sets the stage for RSI to redefine the standards of online gambling entertainment and secure its position as a market leader.

Conclusion: A New Era for RSI

The appointment of Brian Sapp as CMO marks the beginning of a new chapter for Rush Street Interactive. His impressive background in mobile gaming and virtual reality, combined with a strategic approach to marketing, aligns perfectly with RSI’s ambitions for expansion and innovation in the US online gambling market. As RSI navigates the challenges and opportunities of a rapidly evolving industry, Sapp’s leadership and expertise will undoubtedly be pivotal in steering the company toward unprecedented success and establishing it as a premier destination for online gambling enthusiasts.