ICE Closes London Chapter with Record Attendance, Eyes Sparkle for Barcelona Debut

A Memorable London Farewell: ICE Sets New Attendance Records

In an unparalleled farewell to London, the International Casino Exhibition (ICE) concluded its final chapter in the British capital, breaking all previous attendance records. With more than 32,000 attendees on the opening day and 811 exhibitors from 76 countries, ICE solidified its position as the premier global gaming and gambling event. As ICE turns its gaze towards Barcelona for 2025, the industry awaits with bated breath for the next chapter in this illustrious event’s history.

Embracing the Future: ICE’s Anticipated Move to Barcelona

The announcement of ICE’s relocation to Barcelona has sparked a mix of excitement and nostalgia within the gaming and gambling community. Set to take place at the expansive Fira Barcelona, ICE Barcelona promises to offer an even more dynamic and innovative platform for industry professionals. The move signals a new era for the expo, promising fresh opportunities and a broader international reach.

Online Gaming and Sports Betting: The Center of Attention

Reflecting the evolving landscape of the gaming industry, online gaming and sports betting dominated the discussions at ICE London 2024. The increasing prominence of companies specializing in these sectors underscores a significant shift towards digital and interactive gaming solutions. However, traditional land-based gaming companies, including industry giants like Konami, Merkur Gaming, and Novomatic, continued to showcase their enduring relevance and innovation.

Spotlight on Emerging Markets: Brazil and Latin America

The potential of newly regulated markets, particularly in Latin America and Brazil, was a focal point of interest at ICE London 2024. The recent legalization of sports and online betting in Brazil has positioned the country as a key target for gambling operators, given its vast population and burgeoning market potential. Discussions also extended to opportunities in the African market and strategies to engage the emerging Gen Z demographic.

Gamingo News: A Beacon of Industry Insights

Gamingo News made a significant impact at ICE, connecting with both longstanding and new clients. CEO Alexander Poppe highlighted the event’s success in fostering new partnerships and gathering valuable insights, especially concerning the keen interest in the Brazilian market. The upcoming launch of Gamingo News Brasil & LatAm underscores the brand’s commitment to providing comprehensive coverage of the Brazilian and LatAm gambling scene.

A New Horizon: ICE Barcelona Awaits

As the gaming and gambling industry bids a fond farewell to ICE London, the anticipation for ICE Barcelona continues to build. The move to Barcelona represents not just a change in venue but a promise of innovation, growth, and global collaboration. As ICE prepares to open its doors in Barcelona in January 2025, the industry stands on the cusp of a new era, ready to embrace the challenges and opportunities that lie ahead.