Caesars Entertainment Rebrands Bally’s into Horseshoe Las Vegas

The legendary Horseshoe Casino brand has made a grand return to Las Vegas, adding a new chapter to its storied history. With fresh dining options, an impressive new arcade, and a state-of-the-art poker room, the casino’s transformation promises to redefine entertainment on The Strip. Guests and poker enthusiasts are eager to explore the revamped venue, filled with classic Horseshoe charm and modern luxury. Caesars Entertainment invites all to experience the magic of the newly christened Horseshoe Las Vegas.

Horseshoe Las Vegas: Caesars Entertainment’s Grand Rebranding Marks a New Era on The Strip

Caesars Entertainment has officially completed the stunning transformation of the former Bally’s Las Vegas into the brand-new Horseshoe Las Vegas, marking a significant moment in The Strip’s history. The grand rebranding has been in the works since early last year, culminating in a celebratory ceremony that underscored the enduring legacy of the Horseshoe name in gaming.

This transformation has revitalized the venue, offering guests a refreshed and enhanced experience, while staying true to the iconic Horseshoe brand’s heritage. The official renaming took place in December, with the final touches—such as updated signage and design elements—completed in recent months. The unveiling event featured none other than Jack Binion, a gaming legend whose family founded the original Horseshoe Casino in downtown Las Vegas in 1951. He presented a commemorative horseshoe to the property as a nod to the brand’s rich legacy.

New Attractions and Modern Luxury at Horseshoe Las Vegas

The reimagined Horseshoe Las Vegas showcases numerous modern amenities designed to attract both long-time fans and newcomers. One of the venue’s most eye-catching additions is a 180-foot-tall marquee, making the property a prominent landmark on The Strip. The renovation also features a sprawling 7,000-square-foot arcade, offering fun and entertainment for visitors of all ages.

Dining options have been expanded with the opening of Jack Binion’s Steak, honoring the legacy of the Binion family, and Chef Martin Yan’s “Yan-tastic” M.Y. Asia restaurant, serving authentic Asian cuisine with a modern twist.

Additionally, the casino now hosts the World Series of Poker (WSOP) Hall of Fame Poker Room, which includes 18 tables and is poised to become a hub for poker enthusiasts. This state-of-the-art facility will host the World Series of Poker tournament from May 30 to July 18, adding to the excitement on The Strip. The WSOP has been a major draw since its inception in 1970 at the original Horseshoe Casino, and its return to the newly branded venue continues this cherished tradition.

A Historic Milestone for Caesars Entertainment and Las Vegas

Jason Gregorec, Senior Vice President and General Manager of the property, expressed his excitement for the launch, highlighting it as a landmark moment not just for Caesars Entertainment but also for the entire Las Vegas destination. “The arrival of Horseshoe on The Strip marks a significant moment for Caesars Entertainment, the Horseshoe name, and the entire destination,” said Gregorec. He added, “We are excited for guests to experience the redesigned resort and its latest offerings, and proud to reintroduce the historic gaming brand to Las Vegas.”

This transformation aligns with the Horseshoe brand’s ethos of delivering a high-quality, welcoming environment for gaming enthusiasts. The venue’s revival reflects the enduring legacy of the Horseshoe name, known for its commitment to player-friendly policies and a vibrant gaming atmosphere.

BetMGM Poker Championship Returns to Aria Resort & Casino

In related poker news, BetMGM, the sports betting and iGaming operator of MGM Resorts International, has announced that the BetMGM Poker Championship will return to the Poker Room at Aria Resort & Casino. Running from June 9 to 13, the championship will coincide with the 2023 Aria Poker Classic, which kicks off on June 8 with a Mystery Bounty event. The tournament’s final table will be broadcast live from the renowned PokerGO Studio, cementing its status as a must-watch event in the poker world.

A New Chapter in Las Vegas Gaming

The completion of the Horseshoe Las Vegas rebranding is more than a mere name change; it’s a nod to the brand’s legendary status in gaming history and a bold step into the future. With new gaming spaces, dining venues, and the return of the World Series of Poker, the Horseshoe is set to be a vibrant hub on The Strip. As Caesars Entertainment reintroduces this iconic name, it promises to deliver unparalleled experiences that blend classic charm with modern luxury. The resurgence of Horseshoe Las Vegas signifies a thrilling new chapter for both seasoned gamblers and those discovering the magic of Las Vegas for the first time.