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Natasha Questel Joins BCLC as Chief Social Purpose Officer & VP of Marketing



Elevating Social Impact in Gaming: Natasha Questel’s Visionary Role at BCLC

A New Era of Purpose-Driven Leadership

The British Columbia Lottery Corporation (BCLC) takes a significant leap forward in its commitment to social purpose and marketing with the appointment of Natasha Questel as Chief Social Purpose Officer and Vice President of Marketing. Beginning her role on January 22, Questel’s diverse background in the non-profit and consumer-packaged goods sectors positions her as a perfect fit for BCLC‘s vision. Her experience ranges from leading One Girl Can, an organization focused on gender equality and poverty alleviation, to being the president of the eco-conscious Happy Planet Foods.

Questel’s involvement in community initiatives, such as her role with Basket Brigade Canada and Aisle, showcases her dedication to sustainable and inclusive practices. This blend of social consciousness and business acumen aligns seamlessly with BCLC’s ongoing initiatives, particularly in responsible gaming and community engagement.

Strategic Moves for a Sustainable Future

BCLC’s CEO, Pat Davis, emphasizes the strategic importance of Questel’s appointment, noting her ability to integrate social purpose into all aspects of BCLC’s operations. This move comes as part of BCLC’s evolution into a more socially responsible entity, focusing on generating positive outcomes for society at large.

Under Questel’s leadership, BCLC aims to innovate and influence the gaming industry towards a more ethical and community-centric approach. This aligns with BCLC’s recent endeavors, such as the collaboration with Instant Win Gaming (IWG) to launch ‘Set for Life,’ a game available both online and in retail, reflecting the corporation’s adaptability and user-centric focus.


Impactful Gaming with a Social Conscience

Questel’s role is pivotal in steering BCLC towards a future where gaming and social responsibility coexist harmoniously. Her expertise in driving social change will be instrumental in enhancing BCLC’s marketing strategies, ensuring they resonate with the corporation’s ethical and social objectives.

The introduction of the Chief Social Purpose Officer position at BCLC is a testament to the evolving landscape of the gaming industry. It reflects a growing commitment to not only provide entertainment but also contribute positively to societal well-being. Questel’s leadership is set to be a cornerstone in this journey, as BCLC strives to set new standards in responsible gaming and corporate citizenship.

In conclusion, Natasha Questel’s appointment as BCLC’s Chief Social Purpose Officer and VP of Marketing marks a new chapter for the corporation. It signifies a stronger focus on integrating social values into business strategies, fostering a more ethical and responsible gaming industry in Canada and beyond.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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