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MERKUR UK’s 2023 Sustainability Report: A Year of Positive Impact



MERKUR UK, a leading name in the gaming industry, proudly presents its 2023 Sustainability Report, a testament to a year of positive impact and meaningful contributions. This report, titled “Investing in the High Street, Revitalising Local Economies,” illuminates the remarkable journey of MERKUR UK and its family of brands throughout the year 2023. From nurturing local communities and championing environmental conservation to promoting safer gambling and fostering diversity in the workplace, this report encapsulates a remarkable commitment to corporate citizenship. Join us as we explore the remarkable initiatives that have made MERKUR UK a beacon of positive change.

In an era where corporate responsibility takes center stage, MERKUR UK is setting a remarkable example with its 2023 Sustainability Report. Produced under the guidance of Lee Willows, founder and executive chair of ESG Gaming, this report is a comprehensive record of MERKUR UK’s endeavors throughout 2023.

Titled “Investing in the High Street, Revitalising Local Economies,” the report is more than just a document; it’s a testament to the values that drive MERKUR UK. It showcases a wide spectrum of activities that encompass high street investment, community support, job creation, environmental conservation, safer gambling promotion, and the pursuit of workplace diversity.

One notable aspect of this report is its reach. It is being distributed to key stakeholders, including Members of Parliament representing constituencies with MERKUR Slots or MERKUR Bingo venues, the Department for Digital, Culture, Media & Sport (DCMS), the Gambling Commission, GambleAware, and associated not-for-profit organizations. This comprehensive distribution highlights MERKUR UK’s commitment to transparency and accountability.


Sascha Blodau, General Manager of MERKUR UK, expressed his hope that this Sustainability Report would dispel misconceptions surrounding the land-based gambling entertainment sector. He emphasized the positive impact made by MERKUR UK, stating, “On a national level, MERKUR has invested in excess of £500m in the UK economy, we have created 2,500 jobs, raised more than £1.2m for charities, and led the way with our 360 Program, recognized for being the Gold Standard for safer gambling in the land-based low-stake, low-prize sector.”

Blodau added, “I am proud that we have demonstrated how successful commercial enterprises can also be good corporate citizens.”

The report also highlights MERKUR UK’s support for 100 good causes nominated by venue teams, the planting of 25,000 trees, offsetting 2,000 tonnes of CO2e, and contributions to sustain a wind farm initiative in Sri Lanka. Looking ahead to 2024, MERKUR UK is committed to extending carbon footprint mitigation measures, continuing G4 audits, upholding ethical game design, and introducing in-venue Information Pods for safer gambling assistance.

Lee Willows, who worked closely with MERKUR UK to compile this report, praised the company’s dedication to charity and community support, shedding light on the impactful work of MERKUR UK colleagues and their navigation of the regulatory landscape.


MERKUR UK’s 2023 Sustainability Report is a testament to their unwavering commitment to making a positive difference in the United Kingdom, reflecting a year filled with meaningful initiatives and a dedication to corporate citizenship that goes beyond mere words.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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