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Malta Voices Concerns Over Ireland’s Proposed Gambling Legislation Impacting European Market

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In a significant development within the European gambling sector, Malta has expressed serious concerns through the European Commission’s technical regulation information system (TRIS) about Ireland’s new gambling legislation.

Malta, a central hub in Europe’s online gambling industry, warns that Ireland’s proposed Gambling Regulation Bill could inadvertently boost unlicensed gambling activities. The bill’s lack of clarity and potential restrictions on game types could infringe upon the freedom to provide services under EU law.

By highlighting these issues, Malta aims to safeguard the integrity of the European online gambling market, ensuring fair competition and the availability of regulated, safe gambling options for consumers.

Stay informed as this dialogue between Malta and Ireland unfolds, shaping the future of gambling regulations and the balance of responsible gaming and market freedom within the European Union.

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Malta’s Critical Analysis of Ireland’s Gambling Bill

The Maltese government, utilizing the European Commission’s technical regulation information system (TRIS), has raised significant concerns about Ireland’s impending gambling legislation. Malta fears that the proposed Gambling Regulation Bill 2022 might inadvertently drive players towards unlicensed operators, undermining efforts to maintain a safe and regulated gambling environment in Europe.

Concerns Over Game Restrictions and EU Law

Malta’s main argument centers on the potential power granted to the Gambling Regulatory Authority of Ireland to dictate the types of games operators can offer. This approach, according to Malta, lacks clarity and might conflict with the freedom to provide services as protected by EU law. Malta is particularly worried that such restrictions could unfairly limit operators from other EU member states who wish to engage in the Irish gambling market.

Questioning Advertising and Betting Limitations

Further, Malta has raised questions about the proposed restrictions on gambling advertising, particularly the exemption given to National Lottery advertising. The Maltese government believes that this creates an uneven playing field. Additionally, Malta questions the proposed limits on betting amounts and winnings, arguing that without substantial empirical evidence, such measures could be seen as disproportionate.

Industry and Public Response

The Irish government’s consultation earlier in the year did not lead to changes in the proposed legislation, despite Malta’s concerns. However, Malta is not alone in its critique. A recent survey conducted by Lottoland, known as the Ireland Thinks survey, revealed public opinion on the proposed reforms. While 75% of the 1,387 participants supported more regulation, two-thirds believed in the freedom to gamble responsibly. Moreover, 19% of gamblers indicated they would seek alternative options if gambling is restricted in Ireland.

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Lottoland’s Call for Industry Consultation

Lottoland has urged the Irish government to reconsider its approach and engage in a more thorough consultation with the industry. The company suggests that the proposals for limits on wagers and winnings could prove unpopular among gamblers and might lead to unintended consequences, such as a rise in unregulated gambling.

A Pivotal Moment for European Gambling Regulation

The concerns raised by Malta and the feedback from the Lottoland survey highlight a critical moment in European gambling regulation. The outcome of Ireland’s legislative process will have significant implications not just for Ireland but for the broader European gambling market. It underscores the need for a balanced approach that respects EU law, protects consumers, and fosters a healthy, competitive gambling environment.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Daily News

SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report

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In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.

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Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.

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About SOFTSWISS

SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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