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LuckyCasino Debuts in Ontario, Expanding Glitnor Group’s Global Footprint

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LuckyCasino’s Strategic Entry into Ontario’s Thriving Igaming Market

Charting New Territories: LuckyCasino’s Ontario Debut

Glitnor Group’s flagship brand, LuckyCasino, has officially launched in the dynamic Ontario igaming market, marking a significant milestone in its expansion journey. This foray into Canadian territory is a calculated step by LuckyCasino, leveraging its robust presence in the highly regulated Swedish market to venture into new landscapes. The Ontario market, which spearheaded the legalization of online gaming in Canada, offers fertile ground for LuckyCasino’s growth, aligning perfectly with the brand’s strategic vision.

Ontario, home to over 15.6 million residents, has witnessed a surge in legal online gambling since the introduction of local licenses. This change has redirected players from offshore platforms to government-licensed operators, creating an ideal environment for LuckyCasino to establish its presence. The brand’s entry is a timely response to the increased demand for regulated igaming services in the province, aiming to captivate players with its unique content and tailored offers.

Glitnor Group’s Vision: Expanding Horizons

This move into Ontario is more than just a new market entry; it’s a crucial piece in Glitnor Group’s global expansion puzzle. LuckyCasino’s launch in Ontario represents an opportunity to increase the group’s international influence and unlock potential growth avenues. David Schwieler, Head of Brands and Business at Glitnor Group, emphasizes the significance of this expansion. “Our goal is to continuously explore new regulated markets, and Ontario’s opening presents a wealth of strategic possibilities,” he said. “LuckyCasino’s success in Sweden sets a solid foundation for replicating this achievement in Ontario. Moreover, this expansion enables us to introduce titles from our esteemed B2B brand, Swintt, to the Canadian market.”

The launch of LuckyCasino in Ontario is not just an expansion but a testament to Glitnor Group’s commitment to extending its reach across regulated markets. It is a strategic move that aligns with the company’s broader objectives of establishing both its B2C and B2B brands in diverse regions. The integration of Swintt’s titles in Ontario’s market further solidifies Glitnor Group’s position as a versatile and forward-thinking player in the global igaming industry.

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Future Prospects: Setting a New Course in Igaming

As LuckyCasino sets sail in Ontario’s flourishing igaming landscape, the brand is poised to redefine the online gaming experience for Canadian players. With a keen eye on the evolving preferences of the local gaming community, LuckyCasino is determined to offer an unparalleled gaming journey. Its wide array of innovative games and user-centric features are designed to resonate with the tastes of Ontario’s diverse player base. This strategic expansion is not merely about capturing market share but about enriching the igaming ecosystem with a fresh and engaging gaming alternative.

Glitnor Group’s expansion into Ontario represents a significant step in its quest to become a dominant force in the global igaming market. The Ontario launch is just the beginning of what promises to be an exciting chapter for LuckyCasino and Glitnor Group. With the Canadian market’s potential and LuckyCasino’s commitment to excellence, this venture is set to be a game-changer in the industry. The company’s strategy underscores a clear vision – to not only grow its footprint but also to elevate the igaming experience for players across the globe.

In conclusion, the launch of LuckyCasino in Ontario is a momentous event that signifies Glitnor Group’s aspirations and capabilities. It’s a strategic move that combines market insight, innovation, and a commitment to providing exceptional gaming experiences. As LuckyCasino embarks on this new journey, it’s poised to make a significant impact in Ontario’s igaming sector and beyond, reinforcing Glitnor Group’s status as a leader in the online gaming world.

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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News By Region

Light & Wonder Set to Illuminate Québec’s VLT Market with Loto-Québec Deal

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A Game-Changing Alliance: Light & Wonder Joins Forces with Loto-Québec for VLT Expansion

In a strategic move set to redefine the Québec gaming market, Light & Wonder has announced a pivotal agreement with Loto-Québec. Slated for 2024, this partnership will see the introduction of Light & Wonder’s KASCADA™ DUAL SCREEN video lottery terminals (VLTs) across the province, marking a significant milestone in the company’s global expansion.

Launching a New Era of Gaming in Québec

Through this agreement, Light & Wonder will make its debut in the Québec market by supplying its state-of-the-art KASCADA™ DUAL SCREEN gaming machines. This deployment is set to revolutionize the gaming experience province-wide, offering players a diverse suite of new and engaging games.

A Diverse Portfolio for Enhanced Player Experience

The KASCADA™ DUAL SCREEN cabinet’s launch will feature a compelling game suite. Notable titles include Bonus Sevens Wild™, Monopoly Jackpot Station, Huff N’ Puff™, Life of Luxury™, 88 Fortunes™, Win 1000™, Bier Haus™, Rich Little Piggies™, Flush Frenzy™, and Jackpot Party™ Keno, promising a varied and immersive gaming experience.

Amidst a Competitive Market Landscape

This announcement comes hot on the heels of IGT’s contract to modernize Loto-Québec’s VLT network and Aristocrat’s entry into the Québec VLT gaming market. Light & Wonder’s agreement signifies its competitive edge in an evolving gaming landscape.

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Light & Wonder’s Commitment to Global Excellence

Siobhan Lane, CEO of Gaming at Light & Wonder, expresses pride in bringing their acclaimed content and hardware to Québec. This partnership not only expands Light & Wonder’s market presence but also cements its reputation as a top cross-platform global games provider.

Loto-Québec’s Strategic Collaboration

Stéphane Fraser, Executive Vice President and COO of Gaming Establishments at Loto-Québec, welcomes the partnership with Light & Wonder. This collaboration aligns with Loto-Québec’s goal of continually enhancing the gaming experience for players in the province.

Leadership and Strategic Direction

This announcement follows the appointment of Michael Marchetti to Light & Wonder’s Board of Directors, previously Director of SciPlay Corporation, which Light & Wonder acquired in October 2023. Marchetti’s expertise will further guide Light & Wonder’s strategic direction and growth.

Conclusion:

The collaboration between Light & Wonder and Loto-Québec marks a significant development in Québec’s VLT gaming market. With the introduction of innovative KASCADA™ DUAL SCREEN machines and a diverse game suite, Light & Wonder is poised to offer an unparalleled gaming experience. This agreement underscores the company’s commitment to expanding its global footprint and enhancing player experiences, solidifying its position as a leader in the gaming industry.

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