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FBMDS and Weebet Join Forces to Revolutionize Brazil’s iGaming Market



Revolutionizing Brazilian iGaming: FBMDS and Weebet Form Strategic Alliance

In an exciting development for Brazil’s iGaming industry, Weebet, a renowned aggregator of iGaming content, has formed a strategic partnership with FBMDS, a leading developer of online casino games. This collaboration marks a significant step towards enriching the Brazilian gaming landscape with a diverse array of innovative and engaging online casino games.

Weebet: A Gateway to Diverse Gaming Options

Weebet’s robust software platform is poised to integrate a wide range of games into Brazil’s iGaming sites, thereby enriching the gaming experience for Brazilian players. Currently, over 300 Brazilian operators are leveraging Weebet’s extensive portfolio, which stands as a testament to its popularity and trust within the market.

FBMDS: Elevating the Online Casino Experience

FBMDS, widely recognized in Latin American markets, particularly in Mexico and Brazil, brings to the table its expertise as a premier supplier of video bingo, lottery, crash games, and an expansive suite of over 70 casino iGames. This partnership with Weebet ensures that Brazilian customers will have access to top-notch gaming content, elevating the standard of online casino entertainment in the region.

Strategic Partnership for Market Expansion

“Collaborating with FBMDS aligns with our goal of broadening our operators’ casino catalog while maintaining exceptional quality,” said Lenildo Nogueira, CEO of Weebet. He emphasized the partnership’s focus on driving global expansion for both brands, capitalizing on their international presence and rich industry experience. The alliance is set to unlock new opportunities for a broader audience to engage with high-quality online casino offerings.


FBMDS: Focusing on Player-Centric Solutions

Camila Lourenco, FBMDS’s customer retention executive, highlighted the company’s commitment to understanding and catering to diverse player profiles in each market. “Our personalized approach in offering tailored promotions and campaigns is pivotal in attracting more customers for our partner companies,” she explained. FBMDS’s mission is to deliver innovative and customized products, ensuring a unique and memorable gaming experience for the end-users.

This partnership between FBMDS and Weebet is more than just a business collaboration; it’s a fusion of expertise and innovation aimed at revolutionizing Brazil’s iGaming market. As the partnership unfolds, it’s expected to set new standards in gaming quality and player engagement, further cementing both companies’ positions as leaders in the global iGaming industry.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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