GiG Appoints Andreas Söneby to Board

GiG Strengthens Leadership with Appointment of Andreas Söneby to Platform Board Amid Strategic Expansion

Gaming Innovation Group (GiG) is taking decisive steps to bolster its leadership as it prepares for a pivotal business restructuring. The company has announced the appointment of Andreas Söneby to its Platform division’s Board of Directors, adding extensive gaming and technology expertise to its ranks. This move underscores GiG’s commitment to enhancing its operational capabilities and navigating the complexities of its upcoming spinoff. Discover how Söneby’s experience aligns with GiG’s strategic vision and what his appointment means for the company’s future.

Andreas Söneby: A Proven Leader in Gaming and Technology

Andreas Söneby brings a wealth of experience in the gaming and technology sectors, having held key leadership positions at industry giants such as Unibet, Kindred Group, and Kambi. His appointment to GiG’s Platform Board is seen as a strategic move to inject seasoned expertise into the company’s leadership as it gears up for significant structural changes.

During his tenure as Chief Information Officer (CIO) at Kambi, Söneby played a critical role in shaping the company’s technology strategy, managing a large team during a period of substantial growth. He was instrumental in driving technological advancements that positioned Kambi as a leader in the sports betting technology space. Before Kambi, Söneby served as Chief Technology Officer (CTO) and IT Director at Unibet Group, where he was pivotal in the formation of Kambi as a separate entity within the group.

Beyond his contributions to Kambi and Unibet, Söneby has also held executive roles at White Hat Gaming and Instabox. He is currently a Venture Partner at Industrifonden, where he continues to leverage his extensive background to support emerging tech ventures. His deep understanding of both the gaming and technology landscapes makes him a valuable addition to GiG’s leadership team.

A Strategic Appointment Amidst a Period of Transformation

Söneby’s appointment comes at a crucial time for GiG, as the company prepares for the spinoff of its Platform & Sportsbook division later this year. He replaces Tomasz Juroszek on the board and joins a lineup of distinguished members, including Petter Nylander, Hessi Mocca, Mikael Riese Harstad, and Nicolas Adlercreutz. The GiG Platform Board, which operates as a temporary committee under the broader GiG Board, focuses on overseeing the Platform & Sportsbook vertical during this transitional phase.

GiG’s recent activities reflect a clear focus on enhancing its operational capabilities and expanding its market presence. The company recently completed the acquisition of Titan, a leading supplier of SEO and content services, for €3.2 million ($3.5 million). This acquisition is expected to support the operational growth of Gentoo Media, formerly known as GiG Media, further strengthening the company’s media division.

However, despite robust performance in the media segment, the Platform & Sportsbook division faced challenges in the second quarter of 2024, with a decline in revenues and adjusted EBITDA. This underscores the importance of Söneby’s expertise as GiG looks to stabilize and grow this critical segment.

Driving GiG’s Vision Forward: The Role of the Platform Board

With the anticipated spinoff of the Platform & Sportsbook division set for October 1, 2024, GiG’s leadership is keen on positioning the company for sustained growth and market leadership. The spinoff will allow GiG to better focus on its core strengths while enabling the Platform & Sportsbook division to pursue targeted growth strategies as an independent entity.

Söneby’s addition to the board is a calculated move to bring fresh perspectives and proven strategies to the table. His track record of guiding companies through periods of rapid growth and transformation aligns perfectly with GiG’s current trajectory. As the company navigates its restructuring, Söneby’s insights will be instrumental in optimizing technology solutions, enhancing product offerings, and ensuring that GiG remains competitive in a rapidly evolving market.

Martin Stålros, CEO at Relax Gaming, commented on the strategic importance of strengthening the board, stating, “We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic. This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.”

The appointment of Andreas Söneby to the GiG Platform Board marks a significant step in the company’s ongoing efforts to refine its leadership and drive future growth. With a proven background in gaming and technology, Söneby is poised to play a crucial role in GiG’s strategic plans, especially as the company prepares for the spinoff of its Platform & Sportsbook division. As GiG continues to evolve, Söneby’s expertise will be invaluable in guiding the company through this transformative period, ensuring it remains at the forefront of innovation in the global gaming industry.