Evoke Acquires Winner.ro

Evoke Acquires Winner.ro: Strategic Expansion into Romania’s Booming Gambling Market

In a bold move to expand its footprint, Evoke has acquired Winner.ro, one of Romania’s leading online gambling platforms. This acquisition, combining Evoke’s 888.ro brand with Winner.ro, is a strategic play to dominate Romania’s rapidly growing gambling market. With a €10 million investment and a 51% stake in New Gambling Solutions S.R.L., Evoke is positioning itself for significant growth. The Widerström effect is in full swing, with shares rising nearly 10% this week alone. This acquisition signals a new era for Evoke, promising market leadership and enhanced profitability in a high-potential region.

Strategic Importance of the Romanian Market

Romania has emerged as a lucrative market for the gambling industry. The country’s growing economy and increasing internet penetration make it an attractive target for expansion. Evoke has recognized this potential, and with the acquisition of Winner.ro, Romania will now become the company’s fifth core market, joining the UK, Italy, Spain, and Denmark.

Per Widerström, CEO of Evoke, expressed his enthusiasm for this new venture: “I am excited to announce the addition of Winner.ro to the Evoke portfolio. Romania is an exciting growth market, and this combination will cement a leading position for Evoke.” By merging 888.ro with Winner.ro, Evoke aims to leverage the strengths of both brands to deliver exceptional products and services, thereby securing a dominant market position.

The Merger: A Powerful Combination

The merger between 888.ro and Winner.ro is expected to create a powerful new entity in the Romanian gambling market. Evoke plans to inject its Romania business into the newly combined operation, enhancing its product offerings and increasing its competitive edge. This strategic move is designed to not only expand Evoke’s market share but also to drive profitable growth across the region.

Winner.ro has already established itself as a leader in Romania, thanks to its highly localized approach and a robust product platform. The platform’s wide network of deposit points and enhanced personalization features give it a competitive advantage, which Evoke plans to capitalize on. By combining these strengths with Evoke’s existing operations, the company aims to deliver an unmatched gambling experience to Romanian customers.

Nicklas Zajdel, CEO of Winner.ro, echoed this sentiment: “This is an incredibly exciting transaction. Romania is a high-growth market, and this combination sets us on the path to a sustainable, profitable, market-leading position.” Zajdel emphasized the benefits of the merger, highlighting the enhanced personalization and value creation that the combined entity will bring to the market.

The Widerström Effect: Driving Market Success

The acquisition of Winner.ro is a key part of the Widerström effect, a strategic initiative led by Evoke’s CEO, Per Widerström. This initiative focuses on expanding Evoke’s presence in high-growth markets through strategic acquisitions and mergers. The success of this approach is already evident, with Evoke’s shares climbing nearly 10% this week, including a 2% rise today.

Widerström’s leadership has been instrumental in guiding Evoke through a period of rapid expansion. His focus on acquiring complementary brands and integrating them seamlessly into Evoke’s portfolio has driven significant growth. The acquisition of Winner.ro is the latest example of this strategy in action, and it is expected to further solidify Evoke’s position as a leading player in the global gambling industry.

A New Era for Evoke in Romania

The acquisition of Winner.ro marks a significant milestone in Evoke’s expansion strategy. By merging with 888.ro, Evoke is set to dominate Romania’s gambling market, leveraging the strengths of both brands to deliver a superior customer experience. This move not only enhances Evoke’s market presence but also positions the company for sustained profitable growth in a high-potential region.

As the Widerström effect continues to shape Evoke’s future, the company’s bold approach to expansion is likely to yield substantial rewards. With Romania now firmly in its sights, Evoke is poised to become a market leader, delivering innovative products and services that resonate with customers and drive long-term success.