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Aaron LaBerge Joins Penn Entertainment as Chief Technology Officer



Penn Entertainment Welcomes Aaron LaBerge as New CTO from Disney and ESPN

A Game-Changing Move: Aaron LaBerge’s Leap from Disney to Penn Entertainment – In a strategic move that heralds a new era for Penn Entertainment, the company is set to welcome Aaron LaBerge as its new Chief Technology Officer starting July 1, 2024. LaBerge’s transition from Disney to the forefront of the gambling and sports betting industry is poised to inject innovative technology solutions that enhance consumer engagement and operational efficiency.

A Storied Career:

From Disney to Entrepreneurship and Back: Aaron LaBerge’s extensive career spans over two decades at The Walt Disney Company, where he contributed significantly to its technological advancements. His tenure included a pivotal role as President and CTO for Disney Entertainment and ESPN, driving major technological initiatives that transformed consumer media experiences.

Innovative Leadership at Disney and ESPN: At Disney and ESPN, LaBerge was instrumental in deploying cutting-edge technologies that shaped the future of media consumption. His strategic vision and leadership enhanced Disney’s ability to integrate technology with content, creating immersive experiences for global audiences.

Entrepreneurial Spirit: Between his stints at Disney, LaBerge co-founded Fanzter Inc., a company focused on consumer software and digital product development. His entrepreneurial venture highlights his ability to lead and innovate within the tech industry, bringing fresh perspectives back to his corporate roles.


The Strategic Fit for Penn Entertainment:

A Perfect Match for Penn’s Ambitions: Jay Snowden, CEO of Penn Entertainment, expressed enthusiasm about LaBerge’s appointment, noting his unmatched expertise in managing large-scale tech operations and his visionary approach to media technology. Snowden is confident that LaBerge is uniquely qualified to steer Penn’s Technology and Interactive division towards a future rich with technological advancements and market leadership.

Focusing on ESPN Bet: LaBerge is set to spearhead major initiatives, including the development of ESPN Bet, aiming to integrate it seamlessly into the sports fan experience. His prior experience with sports media and betting platforms at ESPN provides him with the insights needed to enhance Penn’s offerings and customer engagement.

Industry Impact:

Analysts Weigh In: Industry analysts from JMP Securities have reacted positively to LaBerge’s appointment, viewing it as a strategic enhancement to Penn’s leadership. They believe his background will help fill the recent gap left by the departure of the Levy family from theScore, particularly in the burgeoning US online gaming sector.

Strategic Leadership Transition: LaBerge’s leadership is expected to stabilize Penn’s strategic direction, especially as it navigates the complexities of online gaming and sports betting in the U.S. market. His role will be crucial in integrating ESPN’s capabilities with Penn’s operational framework, potentially setting new industry standards.


Looking Ahead:

A Catalyst for Change: As Penn Entertainment gears up for significant launches, including its operations in New York, LaBerge’s tech-forward approach and industry acumen will be key. His leadership is anticipated to propel Penn into a new phase of growth, particularly as the NFL season approaches, a critical period for sports betting platforms.

Continuing Innovation: Under LaBerge’s direction, Penn is expected to continue innovating and expanding its technological capabilities. This will not only enhance the company’s market position but also ensure it remains at the forefront of the digital transformation in entertainment and gaming.


Redefining Technology in Gaming and Entertainment: Aaron LaBerge’s arrival at Penn Entertainment marks a pivotal moment for the company. His impressive track record and forward-thinking leadership are set to redefine how technology is leveraged in the gaming and entertainment industry. With a clear focus on enhancing user experiences and operational efficiency, LaBerge is poised to lead Penn Entertainment into a future where technology and gaming converge to create unmatched entertainment experiences. Investors and industry watchers alike are keenly observing this transition, anticipating how his innovations will reshape the landscape of sports betting and online gaming.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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