Maria Boelius Joins Rootz as New CROO, Bringing a Wealth of iGaming Expertise

Rootz Ltd Elevates Its Game with Industry Virtuoso Maria Boelius as Chief Revenue and Operations Officer

Rootz Ltd, a pioneering force in the iGaming sector, welcomes the esteemed Maria Boelius as its new Chief Revenue and Operations Officer (CROO). With an illustrious career marked by significant achievements and deep industry insights, Boelius is poised to steer Rootz on a path of unparalleled growth and operational excellence. Explore the strategic significance of this appointment and the impact it is set to have on Rootz’s future trajectory.

A Storied Career in iGaming

Maria Boelius joins Rootz with an enviable track record that spans various facets of the iGaming industry. Starting her journey as the Country Coordinator for Finland at Redbet, Boelius quickly demonstrated her knack for strategic leadership and market penetration. Her entrepreneurial spirit led her to establish MH Media, a cutting-edge affiliate marketing network that specialized in SEO for lead-generation websites, underlining her expertise in digital marketing strategies.

Her venture into the world of online casinos with the co-founding and leadership at Mozebra — later acquired by Spiffbet — showcases her adeptness at steering companies from inception through to acquisition, emphasizing her capabilities in building and scaling successful business models in the competitive iGaming landscape.

Rootz’s Strategic Acquisition

Boelius’s appointment as CROO at Rootz is not merely a new chapter in her career but a testament to Rootz’s strategic vision for the future. Her comprehensive understanding of strategy, marketing, profitability, and product launches, coupled with her proven record of leveraging technology to streamline operations, positions her as an invaluable asset to the Rootz leadership team.

Aligning with Rootz’s Core Values

Sam Brown, CEO of Rootz, underscores the alignment between Boelius’s leadership style and the core values that Rootz espouses. Brown’s confidence in Boelius’s ability to infuse the company with her depth of practical expertise speaks volumes about the expected synergies from this collaboration. Boelius’s recognized authority in strategy and marketing, along with her drive for operational efficiency, are anticipated to be pivotal in Rootz’s quest for innovation and market leadership.

Boelius’s Vision for Rootz

Expressing her enthusiasm for the new role, Boelius reflects on the integrity and reputation of Rootz as key factors that attracted her to the company. Her commitment to working closely with the teams at Rootz signifies a collaborative approach to leadership, aimed at fostering a productive and rewarding environment. Boelius is poised to leverage her comprehensive industry experience to spearhead initiatives that align with Rootz’s growth objectives and operational goals.

Conclusion: Setting the Stage for Innovation and Growth

Maria Boelius’s induction into Rootz as the Chief Revenue and Operations Officer marks a pivotal moment for the company. Her rich industry experience, strategic prowess, and operational acumen are expected to catalyze Rootz’s journey towards achieving its ambitious goals. As Rootz continues to innovate and expand its footprint in the iGaming sector, Boelius’s leadership is set to be a cornerstone of its success, driving the company towards new heights of excellence and market dominance.