SOFTSWISS’ Affilka Announces Partnership with Alpha Affiliates

Affilka, the cutting-edge affiliate program by SOFTSWISS, will now be the driving force behind renowned brands such as Bets.io, 1Red, Neospin, OnLuck, Golden Star, and six other prominent fiat and crypto online casinos that operate worldwide, as part of its partnership with Alpha Affiliates.

SOFTSWISS’ Affilka, a cutting-edge affiliate tracking software designed for the iGaming industry, is expanding its client base through a strategic partnership with Alpha Affiliates, a renowned player in the field with an impressive portfolio of 11 online casino brands.

Through the newly launched affiliate program for Alpha Affiliates, Affilka by SOFTSWISS will provide its cutting-edge solutions to power a wide range of globally operating fiat and crypto online casinos, including renowned brands such as Bets.io, 1Red, Neospin, OnLuck, Golden Star, and six others.

With over a decade of industry expertise and a staggering two million players under its belt, Alpha Affiliates is a formidable partner. In 2022 alone, the company paid out an impressive 60 million euros to its affiliates. Notably, its crypto product, Bets.io, which allows for deposits with over 500 altcoins and seamless conversion to other supported coins, was honoured as the Rising Star of the Year at SiGMA Europe 2022.

Visan Khaniev, the CEO of Alpha Affiliates, highlighted the decision to launch their affiliate program on Affilka by SOFTSWISS, citing the platform’s array of functional advantages. These include a flexible commission constructor, built-in payment systems, seamless data synchronization, and a personalized approach to each client, coupled with a high level of service. This demonstrates Alpha Affiliates’ recognition of Affilka’s cutting-edge features and commitment to providing top-notch solutions for their affiliate marketing management needs.

“We have worked with various companies that provide solutions for affiliate marketing management. This year, we’ve decided to launch our program on Affilka by SOFTSWISS as the platform offers such functional advantages as a flexible commission constructor, built-in payment systems, fast data synchronisation, and of course, an individual approach to each client and a high level of service.”

The SOFTSWISS affiliate platform has achieved significant growth in Q1 2023, with the addition of 30 new brands, bringing the total number of supported online casinos and sportsbooks operating under licenses from Curaçao, UKGC, Hellenic Gaming Commission, and Latvia to 230. Furthermore, Affilka by SOFTSWISS reported an impressive 60% year-over-year increase in affiliate GGR (Gross Gaming Revenue) by the end of last year. The platform’s excellence has also been recognized through prestigious industry awards, with Affilka being honored as the Best Affiliate Tracking Software by both SiGMA Eurasia and Asia Gaming Awards in March. These achievements underscore Affilka’s position as a leading solution in the affiliate marketing space.

Angelika Antonova, the Head of Sales at Affilka by SOFTSWISS, expresses the platform’s success and growing prominence in the iGaming industry. In addition to winning prestigious awards, Affilka’s reputation is strengthened by collaborating with industry leaders who choose to migrate their projects to Affilka’s solution. Antonova emphasizes the platform’s value, advantages over competitors, and high demand in the market. She further underscores Affilka’s commitment to maintaining its status as the best affiliate platform by continuously launching innovative product updates and providing top-level customer service, all aimed at enhancing clients’ performance and satisfaction.

“Affilka is gaining grounds in the iGaming industry not only by winning prestigious iGaming awards but also by collaborating with industry leaders who decide to migrate their projects to our solution. So, Affilka proves its value, advantages over competitors and high demand for it. We will support the best affiliate platform status and reinforce our clients’ performance by launching innovative product updates and providing top-level customer service.”

A notable update planned for Q2 2023 is the introduction of a new Traffic Report feature by Affilka by SOFTSWISS. This feature will empower operators with advanced analytics capabilities, enabling them to analyse unique and non-unique clicks on referral links in detail. The Traffic Report feature will provide insights on various parameters such as click country, user agent, device, operating system, and more, allowing operators to gain valuable data-driven insights into their affiliate traffic performance. This update highlights Affilka’s commitment to continually enhancing its platform with innovative features that provide operators with comprehensive tools for optimising their affiliate marketing strategies.