Kambi Elevates Super Bowl Betting Experience with Record-Breaking Same Game Parlays

A New Era in Super Bowl Betting: Kambi’s Same Game Parlays Take Center Stage

Super Bowl LVIII witnessed an unprecedented surge in betting activity, particularly in same game parlays (SGPs), which accounted for an impressive 26% of the total handle. This milestone reflects a 5% increase compared to the previous year, signaling a growing preference among bettors for this innovative wagering format.

SGPs: Revolutionizing Live Betting

Kambi, leading the charge with its pioneering in-game and cash-out features for SGPs, observed a significant uptick in live betting engagement. The introduction of the ‘result of drive’ market, a Kambi innovation, captivated bettors, becoming the most popular in-game market after the traditional moneyline, spread, and total points.

Record-Breaking Engagement and Handle

Super Bowl LVIII, featuring a stellar performance by Patrick Mahomes and the Kansas City Chiefs, emerged as the most significant event on the Kambi network over the past 12 months. The total handle soared to more than 150% higher than the UEFA Champions League final between Manchester City and Internazionale, underscoring the Super Bowl’s unparalleled appeal.

Player Props Gain Traction

Despite Mahomes’ MVP showcase, he, along with Brock Purdy, did not dominate the betting preferences. Instead, Christian McCaffrey led as the most bet-on player, followed by Travis Kelce and Isiah Pacheco. The event highlighted the critical role of offering a diverse range of player props before and during the game, with such bets rising to 26% of the total handle.

Kambi: Setting the Standard for NFL Betting

Hans Neskvern, Kambi’s head of US Sports, emphasized the Super Bowl’s significance across the Kambi partner network. He praised the continual improvements to Kambi’s NFL product, which have positioned the company at the forefront of the market in terms of depth and combinability. Neskvern looks forward to building on this success with partners throughout 2024.

Looking Ahead: KambiCast Spotlight on SGPs

For deeper insights into the success and mechanics of Same Game Parlays, Kambi invites enthusiasts to tune into the KambiCast Spotlight. The inaugural episode features Simon Noy and industry experts Jimmy Neilly and Scott Longley, offering valuable perspectives on the evolution and impact of SGPs in sports betting.

Kambi’s Super Bowl LVIII achievements underscore its leadership in sports betting innovation, setting new records and enhancing the betting experience for NFL fans and bettors alike.