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BLS Invest Secures 6.7% Stake in Better Collective, Becoming Third-Largest Shareholder



A Strategic Move in the iGaming Arena: BLS Invest Acquires Significant Stake in Better Collective

In a strategic investment maneuver, BLS Invest, known for its stake in tech giant Microsoft, has now acquired a 6.7% share in Better Collective, a leading iGaming affiliate group. This acquisition not only positions BLS Invest as the third-largest shareholder in Better Collective but also marks a significant endorsement of the affiliate’s growth potential and strategic direction in the rapidly evolving iGaming industry.

Solidifying a Position of Influence

The acquisition of 3,651,643 voting right shares by BLS Invest underscores the Danish fund’s commitment to diversifying and strengthening its portfolio within the burgeoning iGaming sector. By securing a 6.7% stake in Better Collective, BLS Invest emerges as the largest non-management shareholder, a move that signals confidence in the affiliate’s leadership and future prospects.

A Network of Prominent Shareholders

Better Collective’s shareholder composition is notable, with co-founders Jesper Søgaard and Christian Kirk Rasmussen leading as the top two shareholders. The inclusion of BLS Invest alongside respected entities like the Augustinus Foundation and the Second Swedish National Pension Fund highlights the affiliate’s appeal to institutional investors and its standing within the financial community.

Navigating Growth Amid Challenges

Despite facing a turbulent Q3 with a significant share price drop following its earnings report, Better Collective has demonstrated resilience and growth, reporting a 26% revenue increase and a substantial 35% rise in EBITDA. This recovery and positive momentum are testament to Better Collective’s robust business model and strategic initiatives, including the transformative acquisition of Playmaker Capital.


Expanding Horizons with Strategic Acquisitions

The imminent completion of the Playmaker Capital acquisition, valued at €176m, is set to elevate Better Collective’s stature in the Latam market and bolster its US presence. This strategic move not only expands Better Collective’s global footprint but also reinforces its ambition to lead in key markets, showcasing the company’s forward-thinking approach to scaling and market penetration.

Conclusion: A Promising Outlook for Better Collective

With BLS Invest’s significant stake acquisition, Better Collective is poised for continued growth and innovation in the iGaming sector. This partnership not only strengthens the affiliate’s financial backing but also aligns it with experienced investors who share a vision for expanding its market leadership. As Better Collective navigates its next phase of growth, the iGaming community watches with anticipation, recognizing the potential for further success and industry impact.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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