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Allwyn Takes the Helm of The National Lottery After 30 Years



A Revolutionary Leap in National Lottery’s Journey

February 1, 2024, marks a historic milestone in UK’s gaming and philanthropy landscape. After three decades of remarkable contributions, The National Lottery welcomes Allwyn as its new custodian. This transition not only signifies a new chapter but also reinforces The National Lottery’s commitment to enriching UK communities.

Allwyn’s Vision: Reigniting the Magic

Allwyn’s ascension is driven by a promise to invest and innovate, ensuring The National Lottery continues to captivate and contribute. Over the next decade, Allwyn aims to enhance player engagement through thoughtful changes, fostering a culture where small, widespread participation leads to substantial community benefits.

Record-Breaking Contributions and Future Promises

The National Lottery’s legacy of over £92 billion in prizes and more than 7,000 new millionaires is a testament to its impact. With Allwyn’s strategic approach, the future holds even greater promise for prize-winners and, more importantly, for the myriad of community projects funded by The National Lottery.

Strengthening Retail Roots and Embracing Technology

Acknowledging the high street’s critical role, Allwyn plans to expand its retail presence. Enhanced sales support, marketing investments, and technology upgrades will empower over 40,000 retailers nationwide. Moreover, a comprehensive technology overhaul, in collaboration with Scientific Games, will modernize The National Lottery, making it more accessible and engaging.


Championing Social Value and Environmental Sustainability

Allwyn pledges to embed social and environmental considerations into The National Lottery’s operations. Initiatives like achieving net zero emissions and enhancing inclusivity are at the forefront of Allwyn’s agenda. Furthermore, Allwyn commits £1 million annually from its profits to social value projects, underlining its dedication to positive change.

Industry and Community Leaders Rally Behind Allwyn

The transition has garnered enthusiastic support from industry figures and community leaders. UK Government Minister for Sport, Gambling, and Civil Society, Rt Hon Stuart Andrew MP, emphasizes The National Lottery’s continued role in funding vital services and supporting athletes. Darren Henley, CEO of Arts Council England, anticipates the growth and increased contributions to good causes under Allwyn’s stewardship.

Looking Ahead: A Decade of Unforgettable Moments

As Allwyn embarks on this transformative journey, the focus remains on enriching lives and communities across the UK. The National Lottery’s 30th anniversary and the upcoming Olympic and Paralympic Games symbolize the beginning of a decade filled with hope, innovation, and impactful contributions. Under Allwyn’s guidance, The National Lottery is set to create more unforgettable moments for millions, proving once again that every ticket sold is a step towards a better future.


Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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