Stake Becomes Exclusive Title Sponsor of Sauber’s F1 Team for 2024-2025

Stake drives into the Formula One spotlight.

Securing an exclusive deal, Stake becomes the sole title sponsor of Sauber’s F1 team for two seasons.

Anticipate groundbreaking F1 activations and global brand exposure.

Explore the impact of Stake’s sponsorship on the Sauber F1 team and the racing world.

Stake’s Major Move in Formula One

Online gambling operator Stake cements its position in Formula One with an exclusive title sponsorship of Sauber Group’s F1 team.

Two-Season Exclusive Deal

This pivotal deal spans the 2024 and 2025 F1 seasons. Stake’s journey with Sauber began as a co-title sponsor in 2023, under the Alfa Romeo F1 Team Stake banner.

Brand Presence in F1

The team’s social media channels will be rebranded to reflect the new Stake F1 Team identity, amplifying the partnership’s visibility.

Stake’s Unique F1 Activations

In 2024, Stake plans high-profile F1 activations, including events around the launch of the new C44 car in February.

Team Representative’s Enthusiasm

Alessandro Alunni Bravi, a team representative, praised the deal as a natural progression. He emphasized Stake’s role in broadening Formula One’s audience.

Celebrity Collaborations in Activations

Stake’s activations have featured stars like Sergio Aguero and Karan Aujla, bridging the gap between sports and entertainment.

The Marketing Value of F1 for Stake

Akhil Sarin, Stake’s CMO, highlights the significant marketing value of F1 within the digital landscape. The partnership aims to expand global brand awareness and fan engagement.

Stake’s Foray into Sports Partnerships

Prior to F1, Stake built its presence in sports through partnerships with Everton FC, the UFC, and the FA Cup.

Strengthening Ties between F1 and Betting

Stake’s entry into F1 reflects the growing connection between racing and betting. This bond was particularly evident in the inaugural Las Vegas Grand Prix.

Impact of the Las Vegas Grand Prix

The Las Vegas event attracted 300,000 fans, leading to record-breaking betting volumes for Bet MGM. It also significantly boosted Nevada’s gaming revenue.

Nevada’s Gaming Revenue Surge

November’s Grand Prix contributed to a 12% year-on-year increase in Nevada’s gaming win. The state reported a total gaming revenue of $1.37 billion for the month.

Conclusion: Stake’s Transformative Role in F1 Sponsorship

Stake’s exclusive sponsorship of Sauber’s F1 team marks a significant milestone in sports partnerships. It not only elevates the brand’s presence in the sporting world but also strengthens the symbiotic relationship between the racing and betting industries. Stake’s ambitious plans for F1 activations and collaborations promise to bring innovative experiences to racing fans and bettors alike.