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Pragmatic Play strengthens its footprint in Africa through a new partnership with PrideBet Ghana



Pragmatic Play continues its prolific production of up to eight new slot titles per month as it aims to solidify its presence in regulated markets throughout Africa.

Pragmatic Play has expanded its reach in Africa through a comprehensive multi-product partnership with PrideBet, a prominent sports and casino brand based in Ghana. As a result, PrideBet now features Pragmatic Play’s full range of slots content, which includes popular titles like the Big Bass series, recent releases such as The Knight King, and acclaimed games like Gates of Olympus and Sugar Rush, which have received multiple awards.

In addition to the extensive slots offering, players at PrideBet can now also indulge in Pragmatic Play’s complete suite of virtual sports content, which is available round the clock and boasts cutting-edge real-time physics engine for unparalleled rendering quality. The market-leading portfolio of virtual sports titles provides an immersive and realistic entertainment experience.

The partnership with PrideBet marks Pragmatic Play’s latest strategic move in Africa as the provider seeks to strengthen its position in regulated markets across the continent, showcasing its commitment to expanding its presence in the region.


Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed excitement about welcoming PrideBet to their growing list of clients. She highlighted that Ghana, being one of the largest and most highly regulated markets in Africa, aligns with Pragmatic Play’s commitment to player protection and sustainability. Cornides emphasized that this partnership presents a significant opportunity for Pragmatic Play to expand its presence in the continent.

“We’re delighted to welcome PrideBet to our ever-expanding client base. Ghana is one of the biggest and most highly regulated markets in Africa. With player protection and sustainability being top priorities for Pragmatic Play, this partnership represents an excellent opportunity for us to expand our presence on the continent.”

Kwadwo Amaning-Kwarteng, Country Manager at PrideBet Ghana, sees Pragmatic Play as a strategic partner in their pursuit to become the leading destination for sports betting and gaming in Ghana and beyond.

“We see Pragmatic Play as a strategic partner in our strong ambition to become the premier sports betting and gaming destination for players in Ghana and beyond.


“PrideBet Ghana will now have access to Pragmatic Play’s premium slots and virtual sports content, in addition to our existing sports product. Our aim is to stay true to our slogan ‘Together We Play’ at PrideBet, and incorporating top-quality content from Pragmatic Play will help us attract even more fans of both verticals,” said Kwadwo Amaning-Kwarteng, Country Manager at PrideBet Ghana.

Pragmatic Play’s extensive portfolio includes up to eight new slot titles per month, as well as Live Casino and Bingo games, all accessible through a single API. The multi-product approach allows Pragmatic Play to offer a diverse range of gaming options to its partners and players alike.

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