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2023’s Top Sports Betting Highlights: Insights from Betano & Stoiximan



2023: A Year of Unprecedented Sports Betting Excitement

2023 was a landmark year in sports, marked by historic firsts and thrilling moments. The year witnessed Lionel Messi and Cristiano Ronaldo stepping out of Europe for club football, Manchester City’s first Champions League victory, and Fluminense’s debut Copa Libertadores win. Kaizen Gaming, a leading gametech giant, offers a unique perspective on these events through Betano and Stoiximan’s sports betting data.

Premier League and Champions League: Bettors’ Favorites

The Premier League and Champions League matches, especially featuring English clubs, were a hit among bettors. Manchester City’s games topped betting charts in various regions, including Greece, Cyprus, Czechia, Bulgaria, and Nigeria. German bettors favored FC Bayern Munchen, while in Brazil, Flamengo RJ vs. Palmeiras SP was the popular choice.

Liverpool’s Bizarre Betting Stories

Two Liverpool matches in 2023 offered unique betting scenarios. The May match against Southampton resulted in payouts regardless of the bet, thanks to a unique offer from Kaizen Gaming and an unusual 4-4 draw. Similarly, a controversial VAR decision in the September Tottenham vs Liverpool match led Kaizen Gaming to reward bets placed on Luis Diaz to score.

Real Madrid: The Betting Crown Holder

Despite not retaining the Champions League and La Liga titles, Real Madrid was the most popular team in betting, followed closely by Manchester City and Liverpool. In basketball, the Miami Heat, despite losing the NBA finals, was the most betted team.


A Boxing Day Bonanza

Boxing Day in the Premier League proved to be highly rewarding for bettors, with the Everton vs. Manchester City match paying out the most winnings. Other popular matches included Chelsea vs. Crystal Palace and Liverpool vs. Real Madrid in the Champions League.

The Ronaldo and Messi Influence

Ronaldo’s transfer to Al Nassr significantly boosted interest in the Saudi Pro League, with a more than 11-fold increase in bets. Messi’s move to Inter Miami also drew attention, with 25% of bets related to Messi scoring.

Looking Ahead to 2024: A Year of Sporting Spectacles

Kaizen Gaming, through its Betano brand, is gearing up as the Official Global Sponsor of UEFA Euro 2024, with Stoiximan sponsoring the Euro for Greece and Cyprus. With the Paris Olympics, Copa America, and Africa Cup of Nations on the horizon, 2024 promises to be an exhilarating year in sports betting.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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