The future of UK’s land-based casinos hangs in the balance!
Rank Group’s David Williams issues a crucial call for immediate modernization of the sector.
Envision vibrant, modern casinos thriving in the UK, adapting swiftly to new economic and regulatory landscapes.
Join the urgent call for action to ensure the survival and evolution of the UK’s cherished land-based casino industry.
Rank Group, a key player in the UK’s gaming sector, is making a pressing appeal for the government to expedite the modernization of land-based casinos. With significant changes looming, including a rise in the National Living Wage and static casino duty bands, the industry faces a £5m annual cost increase.
David Williams, Rank Group’s director of public affairs, stresses that the sector’s survival hinges on the implementation of white paper modernization proposals. These include updating gaming machine ratios, introducing sports betting in casinos, and expanding electronic payment options.
“The key to weathering these financial pressures lies in the government’s timely delivery of these reforms,” Williams asserts. He emphasizes the urgent need for modernization to offer a more contemporary casino experience, in line with global standards.
Casinos are on the cusp of being able to offer sports betting and transitioning from cash reliance to electronic payments. These steps are vital for keeping pace with international casinos and the broader UK gambling ecosystem.
Williams warns, “Time is not on our side. We’re racing against global standards and mounting costs.” The industry’s plea to the government is clear: maintain momentum in delivering the necessary legislation by the first half of 2024.
As the industry faces a pivotal year, the Rank Group looks ahead to a busier 2024. The hope is that, by summer, the long-awaited casino modernization policies will have materialized, justifying the wait.
In his recent Autumn Statement, Chancellor Jeremy Hunt announced consultations for a unified remote gambling tax, a move the Betting & Gaming Council views with skepticism, fearing higher taxes and negative impacts on sports funding. The Rank Group underscores the need for modernization ahead of these potential changes, positioning it as the only viable path to absorb forthcoming cost increases and maintain the industry’s vibrancy.
Veikkaus Teams Up with Playtech to Elevate Live Casino Experience
Revolutionising Live Casino Gaming: Veikkaus Partners with Playtech
In a groundbreaking move set to redefine the live casino gaming experience, Veikkaus, Finland’s state-owned gaming giant, has joined forces with Playtech, a leading iGaming content provider renowned for its cutting-edge live casino offerings. This strategic partnership heralds a new era of innovation and immersion in the Finnish iGaming market, promising players an unparalleled gaming adventure. Let’s delve into the details of this transformative collaboration and its implications for the future of live casino gaming in Finland.
Elevating the Live Casino Experience: A Strategic Alliance
Veikkaus and Playtech have embarked on a visionary collaboration aimed at enhancing the live casino landscape in Finland. With Playtech’s expertise in delivering premium live casino content and Veikkaus’ unparalleled market reach, this partnership sets the stage for a revolution in immersive gaming experiences.
A Long-Term Commitment to Innovation
This partnership isn’t just a short-term endeavour; it’s a strategic commitment to long-term innovation and growth. With an initial agreement spanning six years and the flexibility for renegotiation, Veikkaus and Playtech are poised to drive continuous evolution in the live casino sector, ensuring that Finnish players always have access to the latest and most thrilling gaming content.
Customised Gaming Solutions: Tailored for Finnish Players
Central to this collaboration is the creation of a bespoke, Veikkaus-branded studio that caters specifically to the preferences and expectations of Finnish players. This dedicated studio will feature Finnish-speaking live dealers, offering a personalised and authentic gaming experience across a diverse range of casino classics, including roulette and blackjack.
Embracing Innovation: Playtech’s Expertise in Action
Fredrik Sylvander, Commercial Director at Playtech, expressed enthusiasm for the partnership, emphasising Playtech’s commitment to delivering exceptional live casino experiences. By leveraging Playtech’s extensive network of live games and expertise, Veikkaus aims to elevate its offerings and provide players with unparalleled entertainment.
A Visionary Leap: Veikkaus’ Perspective
Riikka Seppänen, VP of iCasino at Veikkaus, echoed Sylvander’s sentiments, highlighting the meticulous selection process that led to Playtech’s appointment as a partner. With Playtech’s support, Veikkaus is poised to offer Finnish players an immersive and authentic gaming environment, setting new standards for excellence in the industry.
A Holistic Approach: Strengthening Player Protection
Beyond enhancing the gaming experience, Veikkaus remains steadfast in its commitment to player protection and responsible gaming. As part of its holistic approach to gaming, Veikkaus continues to prioritize initiatives aimed at promoting player well-being and ensuring a safe and secure gaming environment for all.
Driving Innovation Forward: A Look to the Future
As Veikkaus and Playtech forge ahead with their groundbreaking collaboration, the future of live casino gaming in Finland shines brighter than ever before. With a shared vision of innovation, excellence, and player-centricity, this partnership is poised to reshape the gaming landscape and deliver unparalleled entertainment to Finnish players for years to come.
Conclusion: The partnership between Veikkaus and Playtech marks a significant milestone in the evolution of live casino gaming in Finland. By combining their expertise and resources, these industry leaders are set to redefine the standards of excellence in the Finnish iGaming market, offering players an immersive, personalised, and unforgettable gaming experience. As the collaboration unfolds, the stage is set for a new era of innovation, excitement, and boundless possibilities in live casino gaming.
Endorphina Ventures into Peru’s Thriving iGaming Market
Maryland Bill Seeks to Ban Online Gambling on College Campuses
Dutch Regulator Intensifies Supervision in 2024 to Ensure Safe Gambling
Massachusetts Gaming Commission Fines Encore Boston Harbor $40,000a
EGBA Welcomes European AML Authority’s Frankfurt Base Decision
NetBet Strengthens Danish Presence with Hacksaw Gaming Partnership
188Bet Embracing the Philippines’ Gaming Landscape
Frankfurt Chosen as Headquarters for European AMLA
Gambling Commission Trials Financial Risk Checks
Gibraltar Emerges Victorious from the FATF Grey List
Curacao’s Online Gambling Industry in Limbo: Parliament Rejects LOK Law
UKGC Problem gambling stats indicate minimal change
Gaming revenue in Nevada hits $1.24 billion in February
Danish regulator is collaborating with Facebook to tackle the problem of illegal gambling activities
Responsible Gambling Council RG Check accreditation awarded to BetMGM
Betsson has obtained its third regional license in Argentina
Irish Labour Party repeats call for ban on gambling ads
Today marks the opening of the temporary sportsbook at Potawatomi Hotel & Casino
Lottstift, the Norwegian gambling regulator to launch tender for gambling helpline
North Carolina’s House approved sports betting bill heads to Senate.
EMEA4 days ago
BOS Opposes Swedish Gov’s Credit Card Ban
Finance4 days ago
Illinois Governor Proposes Dramatic Increase in Sports Betting Tax
EMEA6 hours ago
Dutch Regulator Intensifies Supervision in 2024 to Ensure Safe Gambling
EMEA2 days ago
GGL Urges Federal Ministry of Justice to Reevaluate Proposed Reforms